3:20[applause] Good morning everybody.
3:23[cheering] Is this microphone on? Good morning everybody.
3:31We are so thrilled to have everybody here. What a great great group this is. Wow. Can you look around this room? It's amazing what's happening here. Totally incredible. We are going to have an amazing day. We're going to have an amazing conference. We've been on the road exhaustively for the last two months. I've been in Europe myself for the last two months. You're going to hear some stories about that.
3:56Then we got back here, the United States. We did some incredible focus groups with all of you getting ready for this amazing Dreamforce keynote. And let me just tell you this, we have never been more excited about a Dreamforce in our history. This is going to be absolutely incredible. You're going to see some truly amazing technology.
4:21You're going to meet some incredible people and we hope to open a door for all of you. Now, for the last two months, I've been in Europe. It's been amazing. I've met with hundreds of you. You've inspired me. You've energized me. You've really shown me what the future was. And it's been an incredible experience.
4:44But I'll tell you something amazing that occurred to me while I was in Europe. I had this awesome meeting with one of our top customers in Lison, Switzerland. And it was like exhaust long meeting. It was like three hours. And we were getting down to the end of the meeting. And I was like, I really want to show you what we're going to do at Dreamforce. It's going to be amazing. And so finally, I had our CEO of Switzerland with us. He's here today. I said, "All right, let's show them this amazing new technology."
5:14And we showed them the beginning of something we're going to show you today called AI Force. And they started using this platform. We've been using it to kind of build and run our company now for several months. It's been transformational for us. In this case, we were using the version built on claude we call co-work and and this this claude force product we're about to show it to you for the first time. The customer at the end of it said this is
5:43really something like I see several things. One we had built a full new interface across their entire enterprise and that did a complete AI transformation in real time with the customer. That was awesome. But number two was this. The customer said, "Wow, what I see happening right now is that you are really unleashing for me trapped value in my system that I knew was there
6:11locked in the metadata, locked in my systems. And for the first time, for the first time, for the first time, they saw that tr value coming into real value for their company. That's when we realized we could say, "Hey, AI, meet this number one CRM, Salesforce, and unlock this trap value from anywhere." Now, I want to just tell you, we are here to do many things with you. And one of the things
6:40you're going to see is that when we get into this incredible platform for our trailblazers, do we have any trailblazers in the audience today?
6:49[cheering] Got a couple of them here. [applause] for our trailblazers. This is the most empowering piece of technology we've seen. It it really is becomes a partner for you. It becomes a partner in helping you to execute the next generation of your enterprise. And these demonstrations that you're going to see are unlike anything we have ever demonstrated at Dreamforce before.
7:14Now, as you know, we are here to excite you. We are here to motivate you. We are here to inspire you, but mostly we are here to do what?
7:26Thank you. Thanks to each and every one of you for what you do for us every single day. We are so grateful to you for what you do for us. We know that you have a choice in vendors and we know that you have a choice in where you have to put your time and to come here to this show and spend time with us, it's very meaningful to us. So, thanks for being a great customer. Thank you for coming to San Francisco and thank you for coming to this incredible dream
7:53force. [applause] Now, [cheering] [applause] 20 years of these trailblazers, it's been 20 years of these trailblazers. 23 million trailblazers all over the world, 90 countries, 700 community groups. I saw Steve Mo got an amazing blue blazer. Where are you? Got your golden blazer. Stand up, Steve. Here's Steve. Great job. [cheering] [applause] Yeah.
8:24How long have you been a trailblazer now?
8:26Uh, I celebrated my Salesforce birthday the day that my first user ID was created uh in August of 2003.
8:35Steve, we could not be more proud of you and how you have lit up the whole community and you just guide us everywhere all over the world. Thank you for being such a great partner with Salesforce. Great job, Steve.
8:46[cheering and applause] incredible.
8:50And Steve represents each of those 23 million trailblazers all over the world. You know, um it's going to be an amazing show with all these trailblazers. And as I said, I think the technology that you're going to see is going to really take all you guys to another level. But listen, listen, this is the biggest and most important Dream Force ever. And we've got all the greatest players here.
9:15We've got all the most incredible people from all over the world. You know that Daario is going to be in the keynote in a little bit. We've got Jensen is going to be here. We've got Sam speaking here later. Tony, Robin, we have all of our friends here. Isn't it amazing?
9:32And one more thing, we have 1600 sessions for you. One really critical point about these sessions. We expect you to go to each and every one of them. We put a lot of work into them. 1,600. Let's do that. Okay.
9:51Tomorrow night, how was Gwen Stefani?
9:54[applause and cheering] Yeah. Well, we also have Usher coming as well. That's going to be awesome. And here's one more thing. We're going to be giving another another uh incredible $10 million to the UCSF Children's Hospitals tomorrow night.
10:12You've now raised a total of $130 million through that concert every year [applause] for this hospital. Amazing what you are doing. You already know we so strongly believe that business is the greatest platform for change. You can see what we've done. About a billion dollars of grants since we started the company. 11 million hours of volunteerism, 65,000 nonprofits and NOS's run on our service for free. And this is where I get to say
10:42If you are with a nonprofit or NGO and you are here at the conference, will you stand up and be recognized, please?
10:51[applause] Amazing. And this is the opportunity for our commercial customers to realize that nonprofits and NOS's do not have as many resources as our commercial customers.
11:06Please support them and help them. And not only are we giving back at this scale, but one more thing, we are also deeply committed to San Francisco. Now, with $156 million given for our public schools, $130 million to our hospitals, we have done $1.7 million hours of volunteerism here in San Francisco and Oakland, and we support 4,000 local NOS's. We've even given $13 million to
11:35our local police force to keep all you safe. But we believe so strongly through this kind of $300 million in alltime giving that [clears throat] we have to give back to the communities that have given so much to us. One more thing, we're also deeply committed to America as well. We now run 15 of the 15 cabinet agencies. 50 out of 50 states also now run on Salesforce. All built on
12:05Our core values of trust. the trust we have with all those trailblazers, their success is our highest priority.
12:13The innovation you'll see here at the show that we've been delivering day in and day out for 27 years. The equality of every trailblazer, we so strongly believe in that. And the sustainability of our world, creating a net zero company. And that is why we have been influenced now as one of the most ethical companies in the world by ethosphere 17 times. Probably one of the most meaningful recognitions that we
12:40have received. Thank you so much. And it has delivered the largest and most trusted enterprise software company in the world. An incredible slide as we slide into these, you know, very high ranks of these amazing companies. I guess you could say some people said, "Well, is sales force slowing?" I said, "Well, actually, I don't know if you noticed.
13:03We spent 30 three years in the 30 billions in revenue. We spent just two years now in the 40 billions in revenue. And next year, we're entering into the 50 billions in revenue. Looks pretty good to me, actually. The chart, not bad. Not a horrible chart. [applause] Thank you." and 27 years of amazing innovation inspired by all of you especially our trailblazers.
13:30incredible what you have been doing for us and that in that innovation it's organic it's inorganic and let me also say this it's also these incredible companies in San Francisco that we've kind of become part of our ohana and we want to welcome starting today Finn now part of agent force the highest performing customer agent in the world amazing company anybody here from Finn stand up if you were Finn would you and be recognized oh
13:59we have our Finn team right over here. Congratulations and welcome to Dreamforce. Great to see you, Owen.
14:06Okay, look, it's been 10 years of pioneering AI here in the enterprise. You have all been going through this with us. It's been an amazing journey. There's no question about it.
14:20And then we've been hearing all this kind of crazy nonsense about the SAS apocalypse, especially over the last six months. Hasn't it been wild? But I think that we realize that SAS apocalypse, well, it's not about the end of software, but it may be about the end of software that makes humans do all the work. And I think you're going to see that especially at the show. Yeah, it's been incredible to watch the success of Salesforce this year, the growth, the capability of our customers. In our
14:47second quarter, we just delivered 46.4 billion in revenue guidance, delivered another billion dollars in free cash flow, 14% CRPO growth. It was awesome.
14:58Our lowest customer attrition ever. Our longest customer contracts ever. And it's all driven by the deep commitment that we have at Salesforce to do this to help you connect with your customers in a whole new way. How do we do that? And now, as you start to begin to see the technology that we're about to reveal, there's this fundamental question. And
15:26the question is this. How are we unlocking this trap value across every single app? Now at Salesforce, we are starting to do this. It's been amazing. We already have 7,000 users on Cloud Force. So while you're at the show, take our Salesforce employees aside and say, "Show me how you're running Salesforce."
15:49You'll see the the Slack bots that we have running and the co-workers that we have running in Lightning and that we generated $500 million last quarter in pipeline. You incredible with our new Hunter and Piper agents, but we're we resolved $5 million service conversations with Casey on help.salesforce.com.
16:12We're being the change that we want to see with you. We believe that every company can become an agentic enterprise and we're going to show you the best way to do it by doing it ourselves. It's been awesome for us. And as I've gone around the world, I see it in all of you. I see it in your eyes, your inspirations, your ideas. I see these companies changing and transforming in ways I could have never imagined.
16:41No. AI has opened a door that's never been opened before. How many of you in San Francisco while you've been here have already jumped into a Whimo?
16:51Anybody here jump in a Whimo? Not too many. Well, you might want to try it. It's kind of an amazing experience. It's an autonomous vehicle driven by AI.
17:02And one of the things about it is it's kind of a metaphor in many ways. I told you about my trip to Europe. Well, when I was in Europe for two months, I didn't see a single autonomous vehicle. That was kind of a metaphor to me. Well, we might be living in it here or if you go to Shanghai, maybe it's AI on steroids right now. But when I went to Europe, I didn't see that same kind of transformation.
17:28That same eye kind of same AI global, you know, global I would say unbalanced capability, you know, where some countries have more AI than others. You know, this is a very real thing. But it's also true in our customers too. When I go to visit all of you and I just spent my time in with hundreds of you probably what I love doing more than anything else. What I saw was a lot of unevenness when it
18:00So that idea is that when we start to look at what AI can do, yes the door is opening but not everyone has gone through it yet. In many cases, some of our customers are kind of stuck. They're kind of stuck in the old world. Maybe they're even using ChatgPT or Claude Co-work during the day at home, but when they get to their businesses and they get to their enterprises, they still don't see that enterprise transformation. Do you know
18:29what I'm saying? And I think we have to do more to help you accelerate that transformation.
18:37But one of the key parts about that is this. Models alone cannot run the enterprise. Models alone are not going to show us what's going to what's possible. Models also are very probabilistic. Do you know what that means? They're probabilistic. Like they kind of know what's going on, but they're not grounded in a single set of truth like your traditional Salesforce apps. Oh, I have a friend back home and they've built this amazing app on Claude
19:05Co-work and every time he shows me the app, he goes, "Well, this is this amazing app, but this number, I know it's wrong every time. I know it's not exactly the right number." I said, "That's because it's not grounded in your single source of truth. It's not grounded in your core data set." And then how can you do that? The the idea really is how can you bring that probabilistic world, the AI world to the
19:33deterministic world. The deterministic world is where all that corporate data is, where the single source of truth is.
19:40That is the question that has been on our mind and that is the bridge that we want to cross because when we look at enterprise intelligence, yes we love these probabilistic AI systems, but how do we deliver the governance and the security and the workflows and the apps and the rules and the context all of them? How do you bring all the power of the corporate system into the AI? And then one more thing, how do you then
20:09layer in these four critical layers?
20:11One, how do you deliver the data?
20:14Because we all know you've got to get your data right to get your AI right.
20:18Two, how do you take the power of the apps which have all the intelligence of the business and all of the capability and the metadata and the semantics that's deep in the analytics layers, the semantic layer. How do we unleash a digital workforce with agents like we've been talking about here for the last several years? And how can we build a radically different interface on all of those things? These four layers, data,
20:48apps and semantics, agents and interface. That is what we want to transform right now. And to make that happen, to really bring enterprise intelligence to run on our core system, we have to unify the probabilistic intelligence with that deterministic intelligence. And the interface and agents remain probabilistic. And that is great as long as they are grounded
21:14inside the deterministic data, the source of truth of data, the data layer and the absence semantics as well where you have spent so much time educating those applications on who your businesses are and how they run. So at this show, what we will do and what we're going to do over the next 30 minutes is show you those four layers in
21:41an incredible new way. Data 360, a layer that helps you to integrate, to federate and harmonize all of your data. And that means connect everything in your enterprise together to smooth it out.
21:56Okay? and then to let it drive the AI and two to unleash through a new headless version of our applications the the fundamental application and semantic intelligence to drive that intelligence and then let the agents and let the interface do what it's going to do. When we get to the interface layer, I promise you this.
22:23When we get to the interface layer, I promise you this. You will see an interface unlike anything you have ever seen before. It will transform your enterprise.
22:32And that is what is exciting. Now, people have been saying as I've said that to them, how is that possible? How is it possible that so much could change so quickly at the interface layer? Well, for those of you who know how Salesforce operates, we operate through a metadata platform, you know, when you're working in Lightning and you're running Lightning applications and where you're building on Salesforce, you're writing in metadata.
23:01You're writing in the objects and the interfaces and the rules. You're writing in the fields and the relationships. You're writing in the permissions and the business logic and security and analytics. You're writing into the metadata and then it gets decomposed into the database. It gets pushed down into our database. It's not fixed. I loved it when we announced headless and everybody thought we somehow had cut the head off of our apps.
23:30There was never any head on the apps. It was always in the metadata layer. It's just it's hard to explain that to folks who are not Salesforce folks. So, it's down in the metadata layer and then it's been recomposed into Safari or Chrome. It's been recomposed into the browsers or into iOS. And now it's going to get recomposed into these AI interfaces. It gets recomposed into co-work. It gets recomposed into Slack. it gets recomposed into lightning.
24:13So that is what becomes really dramatic. It's an interface revolution.
24:20But we've seen a lot of interface revolutions. We went from DOSs to gueies and we went from guies to web and we went from web to mobile. And today you're going to see and I bet a lot of you have not yet seen this. You're going to see AI interfaces that are dynamic and intelligent that are composable and alive and that can work with you in the fundamental administration of the
24:49applications can work with you in building the applications and work with you in operating the applications because the interface itself is alive. Some people say the interface is living. It's really interesting. I'm going to let you determine what you think about that interface.
25:10Now, to make all this happen, the first thing we had to do is write a layer that would empower all that. We knew we wanted the dynamism. We knew we wanted the intelligence. We knew that we wanted to deep go down into that metadata and pull it up. We knew that it had to be secure and governed. And one more thing, we knew that it had to have zero data retention.
25:36Now, three years ago we were here, we talked about zero data retention. That means this. When you're working in Salesforce apps and when you're working on our platforms, your data is your data. It does not go in the models. We've audited it. We've tested it. We've tried it. Regardless of what you've heard on media or from other vendors, let me assure you that Salesforce products are built with zero data retention, tested over and over
26:09again by our security teams. Your data is your data. You're not training any other model when you're using our products. This is extremely important having ZDR built in. And then when you put it all together, when you put all those things together, you get AI force. You get those capabilities and you get this live interface that entrops the the value. And then we're going to deliver for you AI force in many forms.
26:44If you're a co-work user, you're going to get Cloud Force. If you are a Slack user, you're going to get Slack Force.
26:51If you're a Lightning user, you're going to get the new co-orker. And there will be many others too and we will also deliver an SDK so you can build your own AI force applications as well. This is really the most exciting thing I have ever seen for Salesforce because we have been talking about the data layer for a long time. We have been talking about the applications and semantic layer for a long time and we have been talking about now the agentic layer for three
27:20years and now for the first time we're talking about this a live interface on Salesforce unlocking this trap value finding the patterns across all your data getting answers in seconds not days and now anyone can get that value from Salesforce.
27:45That is the power of AI Force. And while you might not have seen this from other vendors yet, I assure you, you're about to see something that I'm sure that will get repeated over and over again throughout our whole industry. Just like the trailblazers have said in this conference now for almost three decades, I'm confident you will see this pattern repeat everywhere else.
28:12We saw Steve Mo. We saw how incredible our trailblazers are. They are going to be even more incredible with AI Force. They are going to be even more powerful to administer, develop, and operate these systems across all of these layers. It is really awesome. And you're going to see the demo and pay attention. It's going to be really incredible.
28:38Now, we've talked about the vision of lighting up the data, making sure, excuse me, making sure your data is ready for you. And two, making sure all of our apps, which were always built this way, always built with metadata first, so that this moment would be a moment they could take advantage of, are also ready for you. and three the agentic layer as well so that it can really deliver that value.
29:11Now I know many of you are already starting to use these incredible agents. How many of you have been on salesforce.com or informatica.com or already using Piper by the way this qualification agent? Quite a few hands.
29:25It is amazing. You know you're talking to Piper. We're going to demo it in a second. You know, it's helping to qualify your prospects and your customers. Hunter Hunter went out and generated $500 million of pipeline for me last quarter. It was kind of amazing what p what Hunter did. Casey Casey answered 5 million customer service issues for me u so far since I launched it about 18 months ago. And Paige is
29:54doing our ITSM work and HR capabilities. And Marshall is doing this incredible work as well in the supply chain. And now we have Finn, which is the number one customer service agent. We're even using that on help.salesforce.com already. It's incredible what Finn is.
30:11And we got that running, I think, in about 12 days at Salesforce. It's an incredible capability that you can go super fast with. that idea that you have those three layers data apps and semantics and agents and then add the interface on top. Adding the interface on top means that everything is going to change. So one of the things I noticed when I was with all the customers for the last two months and it was pretty
30:39incredible being there with everybody but the applications kind of looked mostly the same that they've looked like for the last few years. And I would say to the CEOs and CIOS and cos of these companies, do you feel like you've gone through an enterprise transformation?
30:54Well, we've got this pilot going or we tried this or we did that. I think when you put this interface on, everyone will see that their systems have now changed.
31:08Okay, so let's take a look at cloud force. This is Salesforce and Claude.
31:12It's the number one AI meets the number one CRM. It is that live interface built around you. If you are a co-work user, you are going to love this platform. We use it at Salesforce. We use it aggressively. We turned it over to our operating unit leaders several months ago. They have been running their businesses. When we were doing the focus group for this room, I was sitting next to Miguel Milano, our new chief operating officer. Miguel, are you in the room? Where? Stand up. Here's Miguel
31:42Milano, our new COO. [applause] Congratulations, Miguel. I was sitting next to Miguel and he was using Cloud Force to run Salesforce. It was incredible. And he was also using Slack at the same time.
31:57It was hard to believe. Now, for for those of you who use Slack, how many Slack users do we have here? Raise your hands. Oh, quite a few. Oh, I'm surprised. Well, Slack is where AI works. It's pretty awesome. I mean, we bought this company six years ago. But we have invested a ton in this company, transformed it. It's done amazing. It's become our very fastest growing product.
32:20So many AI companies here in the valley, like within a mile or two of this building, all run on Slack. It's awesome. But one of the things though about Slack now that you have is Slack Force. So that same user interface that is running from AI Force in Cloud Force is also now running in Slack. And you're going to see that at the show. And for those of you who are coders or who are using coding agents in your businesses, did you know now you can code inside
32:50Slack? You know, coding has traditionally been been a single player sort board. It's a single player sport, but now it becomes a multiplayer sport.
32:59And you can write, review, and ship code together with agents. And all of Salesforce is available inside Slack with Slack CRM. So you can use Slack to run Salesforce and many of our customers are already using Slackbot millions every single week where they're reading across their DMs, they're reading across their channels, they're reading across the whole data set and letting Slackbot provide the AI for the enterprise. That
33:28is why Slack has become Salesforce's fastest growing product. Okay. And there's one more piece of this for those of you who are in Lightning. Anybody here use Lightning by any chance? Okay, we have a few Lightning users out there.
33:43Now, agent Force Co-worker is running inside Lightning as well. So, now you can have that same live interface in Lightning. So, if you use Co-work, you've got it. If you have Slack, you've got it. If you've got Lightning, you've got it. And I bet by the time we get back here a year from now, we'll have dozens of live interfaces running on Salesforce. We've transformed our architecture. Look at this. You can see that core data layer with Informatica
34:12and Muleoft. You can see it with Tableau and and how it's working to deliver that core system. And then you can see the application layer and all the different applications are now headless and providing that API and that capability and the agentic layer as well. and all the agents that you need to run your business or build your own agents with agent force. Also, all of these incredible pieces helping
34:42to create and empower those trailblazers that are so important to us. We want to make sure that trailblazers are successful. They've built 12.8 million custom enterprise apps. They've done countless API apex calls and API calls. They've built these incredible systems.
35:01It's been awesome what the Trailblazers have done and this is going to elevate them to an incredible new place. And we're delivering new versions of Salesforce, including our new AI Force Max edition, which bundles all of this together. So you can have one core product that you can acquire that delivers all of this functionality to you. One product, AI Force Max, with all of our functionality built together. So
35:29there is no concern do you not have everything you need to be totally successful right now. So please welcome to give this incredible demonstration our new president of applications and marketing Patrick Stokes. [applause and cheering] All right. All right. Thank you Mark. Good morning Dreamforce. It's awesome to be back with all of you. I love doing this every year. I hope I get to keep doing it.
35:57We'll see here in a moment. So listen, six months ago, we held an event. It was actually right across the street to launch Slackbot. And at that event, our co-founder, Parker Harris, you all know Parker. He's sitting right over here. [cheering] There he is. [applause] He looked right into the camera and he said something a little weird.
36:21You want to know what he said?
36:22I've got the clip. Let's actually just watch the clip. We are basically saying, "Why should I ever log into Salesforce? I built the Lightning UI. I worked really hard on it. Why should you ever log into Salesforce again? Maybe you never will."
36:41Crazy thing to hear, right? Crazy. You know, if you're any other software company, that would be a terrifying thing to say because other software companies, they think their product is the UI. But that's not what we think at Salesforce. At Salesforce, our product is the trust that all of you, our customers, put in us to hold your data, to hold your workflows, your business processes, your permissions, your security rules. That is the Salesforce
37:10product. And we asked ourselves, what would it look like if we could plug that product in to a new interface, to an entirely new interface and a gentic interface? And that's exactly what we set out to do with our friends from Anthropic. Now, here I am inside of Claude Co-work. And I'm about to show you my interface. Everything you are about to see is something that I asked Claude to do for me. And before I show it to you, I'm going to give you one
37:39last warning, which is despite what Parker just said, you are going to see just a tiny little bit of lightning in here. Just bear with me. Okay, here we go.
38:02Hello, Patrick. Here are your deal signals for today.
38:07Okay, buddy. This just in. The quarter sits $8.2 million short of your $285 million target with three weeks left to run. Northstar needs your attention. $4.8 million, 10 days past close, and a block security review. Those are your signals, pal. Your command center has the answers. Trailblazers, welcome to Dreamforce. Digital Parker out.
38:41[applause] All right. Thank you, Parker. Appreciate the insight. So look, this is my Salesforce. Like I said, everything that you see here is something that I specifically asked for and Claude helped me bring it together. I can see if I expand this, I can see my pipeline coming in from around the world.
39:04Everywhere I've got a new opportunity opening up. I can see all of my service data coming in, where my cases are landing around the world. So I can see where my hotspots are. I can even see all of my marketing data. People interacting with all of my different websites, interacting with Piper on my website, signing up for new campaigns, interacting with campaigns, all in this live interface. But this is more than just an interface to look at data.
39:30Remember, we're combining this with AI. In this case, Parker, who's got a lot of insights, right? And Parker reminded me right when we started there that I have a problem with Northstar communities. and he said, "You should probably take a peek at that." Now, I know Northstar happens to be based in San Francisco. So, I can click into San Francisco here to drill into the pipeline that I have.
39:53I've got two accounts that have opportunities. I'm going to click into my Northstar account here. And there it is. There is that security review that is blocked. And it's actually kind of bad. We've got $4.8 8 million in open pipeline that is not going to close unless we get this thing moving. Now, I wanted a way to let my team know that this is unacceptable. And I did that in the most Patrick way that I could think
40:20of, which is I asked Claude to code in a sad trombone. And uh that actually sends a real activity over to Salesforce. So that logs in this account record so my team knows that I'm pissed off. If I wasn't pissed off, I could do something that I've always wanted to do, which is blow an air horn on the Salesforce stage. I can do this as many times as I want. Nobody can stop me.
40:50Okay, but to get real for a second, what do I actually want to do? What I want to do is I want to send a Slack message over to my team. I need to get them rocking and rolling on this opportunity.
41:01So, we're going to click into this Slack interface. And I said, "Hey, give me a way to have Claude generate, but let me be able to rewrite the uh the message if I want to." So, I can do that right here. We can say, "Hey, Dreamforce." It helps if you spell it right. Although, it actually doesn't really matter. God, it's hard typing on stage. There we go.
41:20And then all I have to do is post this over to Slack. And if I get over there fast enough, there it was. You saw it just pop up. 10:46. There is our message right over to Slack. getting our team rocking and rolling. Okay, now I bet you're probably wondering how this all actually works. And let me tell you, so it all starts right over here. If we go into, excuse me, plugins, you'll see we've got this brand new plugin, Salesforce for Claude. Now, this plugin
41:49solves all of the hard problems. Who's heard of MCP servers here? Who knows what MCP servers are and how to use them? A lot of hands are going to go down, right? They're hard. This is a new technology. Who knows how to uh enable zero data retention, right? Not many people who's written skills for claude.
42:07Probably a few more of you, right? This is hard stuff. And we sat down with our friends at Anthropic and said, "What if we could put all of that together into one package, one plugin that if you have Claude Enterprise, you can just go in, turn it on, and pick the users that you want to give access to." So that is exactly what we did. But what about that UI? How did I create that UI? Some PM didn't create that for me somewhere.
42:32That is a UI that I personally created for myself by just asking. And I'll show you that conversation right here. Here is the complete conversation. You can see where I started. You get up and running on these interfaces. I'm not kidding. in like 6 to 8 minutes. And then you have a few days worth of back and forth as you iterate and you add all of the silly features like I did with sad trombones and that awesome 3D Parker that you s that you saw. All of that.
43:00Look at that. Literally create an avatar of Parker Harrison his lightning suit and I had to give it some things but that is how we do it. Now the last question I want to answer for you is how on earth do you get this thing? Right.
43:11Well, we can show you. Now, Mark mentioned the uh the pricing and packaging earlier, but this is Dreamforce, baby. We don't want you to worry about pricing and packaging. What we want you to do is go get your hands on this thing. So, for the time being, everything that you just saw is in open beta. Any one of you can go, you jump over to the app exchange. I'll show it to you right here, right again inside of Claude. Look for this plugin within the app exchange. Fill out the form, give us
43:40your org ID, and we will turn you on today. If you are not here with us at Dreamforce, of course, we've got a trail head. I I blew right through the applause, but that's okay. You'll do it afterwards. And if you are here with us at Dreamforce, I I beg you, get over to Moscone West. It's across the street. We have AI learning labs. You will get in there. There is an ocean of laptops with claw force setup. You can learn how to build your own command center and walk
44:08out of here with your org turned on. So that is AI force. [applause] All right. Thank you. So now we have something incredibly special. And to do that, I'm going to reintroduce Mr. Mark Benhoff. Mark.
44:26All right. Great job, Pat. How about a hand for Patrick? Who's excited about that interface? [applause] That is just the beginning of the interface that you're going to see. I think AI Force remains the most exciting thing we have ever done at Salesforce.
44:40And to see this first version of it running on Co-work and Claude, which is amazing. I don't know if you saw the cover of Time magazine today, but Co-Work is also on the cover of Time magazine. And here we have the CEO of Enthropic right here, Dario. Hello, Dario. How are you?
44:57Hey, great to have you. Fantastic.
45:01Great job, Daario. You're doing an amazing job leading the AI industry, guiding it all right from our Slack headquarters building. We watch you every day.
45:10We're renting it from you. [laughter] It's all good karma, isn't it? And uh we're watching you doing an incredible job. You become the number one AI in the world, three times larger than the nearest provider. It's been amazing to be partnered with you. It's all been very karmic and kismmet and good. And one of the things I have to ask you before we get into the interview, I want to talk to you about AI Force. I want to talk to you about Claude Force. I want to talk to you about how you're running your own business. But wow, you wrote, you know, you I mean, everything from
45:39your first essay that you wrote, you know, about loving grace to to the essay this weekend on pacing has been incredible. But give us your state of the AI industry and pacing and where your mind is right now. Yeah, I I think it's maybe easiest to explain it by an analogy. So, let's say you're running a car company and another car company, not yours, they have some kind of safety incident, right? Something goes wrong with the brakes, uh, you know, something with the manufacturing. Now, you believe
46:09you have the best safety record in the industry. What do you do? How do you approach it? Obviously, it's very tempting to attack your competitor and say, "These guys are unsafe. We're safe." But I think the more responsible way to respond to it is to say, "Hey, first of all, let's look let's look at our own record, right? We may not have had this big high-profile incident, but I'm sure we're not perfect. Let's look at everything, and we can always be better. Let's make our practices better.
46:34Um, let's recommmit transparency. Let's invest more in safety." Then let's organize the rest of the industry and say, "What can we do to set standards for everyone? What can we do to make everyone's standards better?" And then finally, there should be an international component to it. And and that's essentially the the three-step plan that I laid out that I laid out in the essay. The the first of which we committed to and the the others of which we're going to have a dialogue with the rest of the industry about. And I think
47:03I think that's the way to lead the industry forward to set an example to say that everyone can always be better.
47:11Let me ask you a question, Dario. you know it's been amazing what you have been able to accomplish like I said but there are a lot of surprises also that you have gone through so you know just tell us what has been your biggest surprise over the last decade and you know you've obviously been heads down in AI now for 10 years really in earnest what's your biggest shock about where we are right now you know it's it's been the pace of the progress not just of the
47:39technology but of the economic side of it So we, you know, I formulated the scaling laws along with some of my co-founders which tell you that AI models get smarter and smarter the more compute you throw into them. And so we had a prediction of just how capable these models would be. But I think what we didn't appreciate is that it would lead to these companies growing so fast to all these incredible, you know, products that we're working together on and you've been talking about today and and how quickly they would become
48:09central to everything that's going on in the world. Right. I just watched the talks before that where, you know, you guys talked about MCP and co-work and claude skills and these are all new things that people are just beginning to use, but they're being adopted so quickly because the economic value is so is so great. So, I' I've just been surprised that such a pace is possible in the business world. [snorts] Well, I'll tell you at Salesforce, we are huge co-work fans and also when I was in Europe, I met with so many customers who are co-work fans. It's
48:38incredible what you've done with the product. I noticing over your shoulder here you've got a few Salesforce alumni behind you who are helping you to run your company which other you train them well Mark you train them well [laughter] trying to do my best to help the whole industry you know I measure myself by how many CEOs COOs and CRO are in other companies that all came from Salesforce you you do a fantastic job of that no truly truly you do thank you
49:08but what I want to say is this I I want to say you know yes we're have to keep our eye on the pace of AI you know it's been amazing what's happened over 10 years no one could have written the story now these interfaces are truly amazing the demo we just saw is remarkable I think every customer here wants to have that same interface on all of their systems everybody wants to unlock the trap value you know what's what is your kind of recommendation for
49:37everyone in this room and the virtual room. Obviously, you can see we have 10,000 people all over this room, but 10 million joining us online. You know, what actions do you want us to take?
49:49Yeah. So, you know, I would I would just say when I look at the technology versus how much it has diffused, even if we freeze the technology in place, which we're not doing, pacing the frontier is not not doing that at all. The technology will keep getting better. But just suppose we freezed it in place.
50:07Even if that were the case, we're making use of maybe only five or 10% of what the possible value of the technology is.
50:16So, I'll I I'll give you just an example that relates to what we're doing together and to the uh CCO you just uh you just pointed at, which is that Paul uh you know, every day now he he wakes up and if he wants to look at, you know, our our head go to market prospects, he still uses Salesforce, but he uses Salesforce with Claude. He talks to Claude using Salesforce's data about, you know, what are the what are the 10 biggest deals we're doing this week?
50:42What are the 10 deals we're most likely to lose? What are the themes in those deals? How do we win those deals? You know, just just making use of all the information fluently with Claude and and it's it's really incredible and and the fraction of people who have seen this and seen that this is possible is still small compared to those who could gain utility from it. And so there is still so much diffusion left to do. Well, we are really excited to wake everybody up at the show to show people what the possibilities are for the future, how
51:12we're going to show them that data layer, which as you know, I think is really critical. The having that grounding of the data, we've talked about that so many times. The application and semantic layer, giving it the AI even more intelligence capability, the agentic layer that you've really have helped pioneer, and now this incredible interface layer. and we're so excited that the first one is on co-work. Congratulations. Well done.
51:35We're going to do incredible things.
51:36Great job, Mario. You're doing a great job. Thanks for everything you're doing for the whole industry. We're so grateful to you.
51:40Thank you for having me.
51:42Really thrilled. Thank you so much.
51:44And thank you for coming to Dreamforce.
51:46Please thank the anthropic team. [cheering] [applause] Where am I going? [applause] And now, please welcome back from that brief intermission, Patrick Stokes. Give him a hand. All right, [applause] me again just for a minute. Okay, so I think you can see how special this is.
52:10And what I really want is for you all to go out and feel it. You know, Daario was right. When you start using Salesforce with an agentic interface, the amount of value that you get from Salesforce just explodes. It's an incredible experience. Okay, so we've talked about AI Force.
52:28It's time to talk for a few minutes about AgentForce. You know, Agent Force has been this incredible platform for us. I think I was the one launching it maybe two or three years ago. I've lost track of time. Uh right up on this stage. And then in that time, we have over 30,000 customers on this platform.
52:46We're doing 7 billion AWUs. We've been adding more and more to it like agent script and voice which are GA now. But you know, we've kind of learned something as we've started putting this out. This is built as a platform. So any of you can come and build your own agents. But what we learned is that building agents, it's actually kind of tricky. Building with a probabilistic system is a new muscle, is a new skill that we all have to learn. And so we wanted to solve for that. So this year
53:15we have been hard at work building out ofthebox agents that sit on top of agent force that anyone in the organization can go and implement and deploy. Anyone not just it but your business users as well. And that starts with agents like Hunter. Marcus talked about this a little bit. outbound sales agent out there responding to your to your leads, hunting them down and trying to turn it into real pipeline or Piper, which you're going to see in just a moment,
53:44which sits on your website, responding to questions that all of your customers might have. And then of course, we have Casey. When you need to get help, you can go see Casey right now on help.salesforce.com.
53:55You can deploy this on your own website so that your customers can get help. But your customers aren't the only ones who sometimes need help. Sometimes your employees need a little bit of help as well. And we have Paige for IT service and HR service. So if your laptop breaks, you know exactly where to go.
54:12And as Mark pointed out, we're incredibly excited about our allnew customer agent, Finn, which is just an incredible agent. I hope you get down to the campground to see Finn. And now to bring Agent Force and all of these agents to life. I'm incredibly excited to her first Dream Force mainstage appearance. I think you're going to like her. Please welcome Katie O'Neal.
54:38Semens is a global leader in industrial AI. Their technology powers buildings and factories and transportation around the world. Over the last decade, Salesforce has really become an integral part of how they run their business. And today, they're driving success with Agent Force, a family of agents working together across the business. And we're going to show you these agents in action. So, let's dive into a demo.
55:02We're going to start here on the Seaman's website. Now, Seammens, they rely on a global ecosystem of partners to bring their technology to their customers. But when one of those prospective partners arrives on the website, they could be left searching through pages, filling out static forms, and ultimately waiting for someone to get back to them. That is potential revenue slipping through the cracks. But Piper changes all that. Piper is Seaman's inbound pipeline generation agent. You can think about her like
55:32their newest employee on a single mission. Converting inbound buyers into quality pipeline. Piper, she is always on. She is super easy to implement. Every customer goes live in 45 days or less and she is working 24 by7. So let's jump in. Let's engage with Piper.
55:57Welcome back. How can I help you today?
55:59Hi, thanks Piper. I got an email from Seammens about becoming a distribution partner. Can you tell me a little bit more about the program?
56:09Absolutely. Based on what I know about your business, I think there could be a strong fit with Seaman's industrial automation distribution partner program. I pulled together a quick overview based on what's most relevant to your business. How incredible is that? Piper knows who I am because I click through an email.
56:26She's grounded in the context of Seaman Salesforce. So, she knows everything about my role and my company. Combine that with all of her knowledge of Seaman's messaging and positioning. And Piper just spun up a super personalized presentation just for me in seconds on the website. This is the dream. You have a hot buyer and Piper is ushering them along in their journey. Now, this has piqu my interest and I do want to take it one step further.
56:51Thanks, Piper. What would the commercial model look like for a distributor of our size?
57:00Great question about the commercial model. It's definitely worth exploring in more detail. Let's get you in touch with a seaman's representative who can walk you through it. Go ahead and pick a time that works for you. Feel free to pick a time that works best for you.
57:12Okay, so Piper knows that a question around commercials signals buyer intent. Combine that with my account context.
57:18Piper knows that right now is the time to bring in a seller. So, she looked inside of Salesforce, saw that Ryan Smith is my aligned account executive, and in just a few clicks, I can book that time. Boom. Pipeline was just created. No forms, no waiting. Piper just generated quality pipeline for the seaman's business. That was totally incredible. Now, that's one area of the business where agents are going to work. Let's expand Seaman's digital workforce.
57:46Let's talk about another agent, an entirely different area of the business, supply chain. For seammens, something like supplier onboarding, it is a process that can take days. A single disruption, it can cause a huge domino effect that creates production delays and it can cost a company millions. But that's what we're solving with Marshall, our operations agent. Marshall is going to take that entire onboarding period from days and bring it down to just
58:14hours. And here's how. All we have to do is give Marshall the name of a supplier and he's going to go to work in the back end. We're here in Slack, but Agent Force meets you where work already happens. So if you work out of email or Microsoft Teams, Marshall will come find you in those channels. Now you're watching Marshall go to work. He's doing things like collecting information. He's reviewing documents. He's even going to pull in a person when something needs human review.
58:42Now here you're watching he's getting through the majority of it. But if you'll notice there's one area where he's getting stuck and that's actually creating this supplier inside SAP. And in fact this is where majority of AI projects hit a wall which is actually getting your agents to work inside of back-end systems. So today we are so excited to announce new capabilities with Marshall that is going to do exactly that. And let's show you. Now, as Marshall jumps in these backend
59:11systems, the first thing he has to do is he has to learn. He has to learn this process of supplier onboarding. It is not a trivial process. So, we'll give him access to an SAP sandbox. You can think about a sandbox like a classroom.
59:25It's a safe learning environment where Marshall can go through and safely learn this process without touching production. You're watching him do things like learn where to click, which fields are required. But he's not just memorizing those things. [snorts] He's using LLM reasoning to really understand the business rules behind that process. So here, for example, Marshall will learn that a US supplier actually needs an additional form before they can continue onboarding.
59:53Now, this whole process of learning, this is what would take a new employee weeks to learn. But Marshall, he just learned it in 90 minutes. [snorts] And what does he do with all these learnings? Marshall will package them up, create a library of trusted actions, and that is where AI reasoning becomes deterministic execution. What does that mean? It means when it comes time for something like supplier onboarding, Marshall's not just improvising.
1:00:20Marshall is executing against the same set of trusted actions every single time. So, you know, you can rely on him. Okay. Okay, so we just watched Marshall learn this entire process of supplier onboarding. Let's put him to the test.
1:00:33Let's see him go to work. Now, in this next part of the demo, I do want to direct our attention over to Gus, our demo driver. Gus, give everyone in the audience a quick wave for me. But actually, Gus, wave with both hands because look at this. Gus is actually completely hands-free in this demo. Gus is enjoying his cup of coffee while Marshall goes to work. Look at this. This is incredible. Marshall is in SAP.
1:00:58Marshall is updating every single field completely autonomously. This is incredible. This is where agents are at their best. Repeatable work that has to be done right every single time. Now, back over in Slack, all your employees are going to see is that this supplier has now just been created, has been onboarded, and is activated. And if something inside SAP changes, no problem. Marshall will go back into that
1:01:27classroom. He's going to relearn and adapt. And that is trusted process automation. That is how Semens is putting agents to work across their business. That's how they're using Marshall to take supplier onboarding from days down to just hours. That is how they're using Piper to generate quality pipeline. This is agent force.
1:01:46This is your digital workforce. We're here at Dreamforce. We are so excited for you to get hands-on. We want you to walk away with your own family of agents. So, come find us in the learning labs. And for now, Mark, I will pass it back over to you.
1:02:00All right. How about a huge hand for Katie? Great job, Katie. Well done. Great demo. Well done. Fantastic. Amazing. Katie came from our qualified acquisition. Qualified team, stand up and take a hand. Qualified team. Piper. Amazing what you have done. Built Piper. Great job. Great. Great job. Okay. My friend has come from Munich, Germany. I was just with him.
1:02:24Welcome Roland. Fantastic.
1:02:27Great. Nice to have somebody my size here.
1:02:32Yeah. Yeah. People don't know my family's from Bod and Boden and Bavaria.
1:02:37So, um you know, we we have a lot of fun together. We've known each other for a long time. We're so grateful to have you as part of a uh Salesforce Ohana and your first Dreamforce. Isn't that right?
1:02:50It is. What's your what's your initial experience at Dream Force so far?
1:02:54I love it. You throw a great party with great people and Katie, thank you very much. Great job and and I'm so happy to learn that you share talent.
1:03:01Great. Well, we're just starting. We're just starting.
1:03:05We're just starting now. Okay, Rowan, give us your vision because you understand, you know, these deterministic layers, but also these probabistic layers, how AI works in the enterprise. You're building products yourself. Seammens is an incredible company. You know, you built some of the best most exciting technology across every industry whether it's industrial or even healthcare or energy. It's amazing. I think you know all of us at some time of our life or found oursel in
1:03:34a seaman's CT scan or seeing how you huge energy plant that you have built. Um it's amazing what your company does. So give us your vision you know of how you see this technology impacting seammens.
1:03:49Well um I mean you said it uh we are we are building the real stuff. Um every third manufacturing line in the world is automated as seammen's technology. We are every other electron is touched by seammen's technology or controlled by it and so on. So in short what we do is we combine the real in the digital world in the age of AI. So we build the real thing. This is the hardware part. But we also build digital twins of the real world which behave really like the real
1:04:19thing. So combining that is the huge potential and I is accelerating. So we talk about industrial AI and you phrased it perfectly. This is bringing a probabilistic technology into a deterministic world. Hallucination does not really work on the shop floor as you can imagine. So and and that's the exciting part about um the journey which we started. I mean you know that Salesforce is the backbone for how we serve our customers um in selling um in
1:04:48in maintenance service and the like and onboarding of I mean we have 120,000 suppliers 65,000 partners and we count so that's that's huge but we don't stop there. So you are the single source of truth for customer the enterprise AI with our technology with team center this is the backbone for products the products the parts in it um instructions for manufacturing for service the single
1:05:16source of truth of the product now we bring that together so the enterprise AI meets industrial AI and that helps really our sales guys our service guys to serve our customers much much faster and better we basically we with an a virtual engineer next to each sales rep or service rep. And that's just the start. I mean, Dario said it. Even if the models would not change from now on, I mean, they [clears throat] didn't see most of the industrial data yet. And
1:05:44this is really the where the real world kicks in and makes a big difference.
1:05:49Yeah, that that is a key point. I I want to ask you to that point. You and I have talked for years and years because you helped us build this amazing children's hospital which is a few blocks away from here. So, one of the things we've always thought about is the CT scanner is going to be not just kind of, you know, it's going to be, I would say, more intelligent, more of a diagnostic device. It hasn't exactly happened, right? Radiologists are still in the loop. Even though Jeffrey Hinton said in 1995, we're not going to have any more
1:06:17radiologists. We have more radiologists today than ever. Tell us how is AI and and that world coming together? I know you've thought about this exhaustively.
1:06:27So, um the thing about AI is you come from a world where you just have a co-pilot somehow helping you in really embedding AI technology really deeply in your workflow. Um you have to rethink the way the way how you design products, how you produce them and how you operate them deeply. It changes user interface.
1:06:47I mean you you said it perfectly. it changed everything and the whole process behind the big thing in in that particular case is data fusion because currently I mean it's it's we already there to analyze um CTMR scanners with an AI agent to really help um the doctor the doctor is obviously finally in the loop but if you fuse data from least blood diagnostics from your scans even the medication you get this makes the
1:07:15way how you treat people or how you um actually act before a disease strikes. Uh bringing them completely to the next level. By the way, eating habits does its own.
1:07:26I want to ask you one critical question is this Rowan. When you think about your vision for your company or for all your companies, you have such a portfolio of companies now. Um over the next year, call it. What's the biggest change you think that your customers will begin to see? They will see that a new superpower which is a channel purpose technology will change everything what we do the way how we design products the way how we
1:07:56manufacture and the way how we use them and that happens Dario said it in an unprecedented speed.
1:08:03It's great to have you at Dreamforce.
1:08:05Roland Bush welcome. So glad to have you. Please welcome him. Thank you so much. Great job. [applause] Okay, Maryanne, take it away.
1:08:18We are all here at Dreamforce to answer one big question. Will AI actually work for my business? You know what is at stake? A lost customer, a missed quarter, your reputation. You know, generic AI is basically like a amazing race car with absolutely no wheels. But the customer 360, well that is the wheels and the steering wheel. Why?
1:08:43Because of all of you. You have for the last 27 years put all of your business logic, your data, your processes right inside of Salesforce. And the customer 360 brings all of that alive. And then what we did, we took that amazing foundation that you built and we built on top of it. Our product team has been working so incredibly hard innovating every single cloud. We've completely re-energized every single business and
1:09:12we put agents and AI at the heart of it.
1:09:15Now, I know that we have 1,600 sessions, but I have nine super favorite features that I want to walk you through. So, are you ready?
1:09:26All righty. Let us start with sales.
1:09:29What's the absolute best thing about SalesCloud? Well, it is Hunter, of course. And sorry, Patrick, but the best part of Hunter is not just that it's all new and it is an outbound sales agent.
1:09:40It's that it is built with your data vendors included. What does that mean?
1:09:44Yes, Zoom Info, Demandbase, Apollo, your data vendors are built right in. That is amazing. This agent has everything. But I am now on ServiceCloud and my family, well, we are kicking butt because Sass is going live in October. Now, this person is looking at me wondering why we're putting cats in the ocean. Customer uh sorry, contact center as a service is important because it's your contact center. It is your telefan.
1:10:14It is your CRM as one system. Every single person needs this. Why? Because you don't want to think about technology. You want to be focused on your customers. I think I hear angel singing no more tool stitching ever again. And what about marketing? Well, marketing is crushing it. And their all new campaign agent, it actually builds and iterates campaigns by itself. Now, how many marketers love manually
1:10:43building 500 campaigns in the middle of the night before Dreamforce? Yay. No one. So, I am sorry. The midnight snack business is now officially closed.
1:10:52marketing cloud is really taking us to the agentic future. And the new commerce cloud, well, it has a shopper agent, which frankly is way too good. I had one conversation and then I ended up with 10 outfits for this keynote because it looked at the shipping information, the inventory. It even made me backups for what I was going to buy. So, I said yes to the dress and then to the suit and then to another dress. Thank you, Commerce Cloud.
1:11:22And if anybody here has people who are fixing things, physical things out in the field, well, you know that field service is where it's at. And the best thing about field service is voice to text. Now, who loves taking off their gloves, using greasy fingers, touching a phone while you were doing the job?
1:11:41Well, with voice to text, you have no hands that you need to use. You can do more paperwork without your hands. You just speak and the form literally fills itself. That is amazing. Okay, now hold up. We just launched it and HR service last year here at Dreamforce. I happen to run this business, so I'm not allowed to pick favorite children. But if I was, my favorite child would be our brand new
1:12:09CMDB. Why? Every single IT organization knows that the CMDB, it is the brains of your organization. It's how you map your asset and ours. Well, it even updates itself. You're welcome.
1:12:23And with Revenue Cloud, what's Revenue Cloud? Well, of course, it's quote to cash. And the allnew renewals agent, I absolutely love that it automatically figures out what accounts you need to go reach out to, and it even does the upsell. That is amazing. Anyone found their favorites yet? Keep watching because now we have Tableau. Tableau gives you a semantic understanding of your entire business that's live for
1:12:50your teams and your agents. And what is even better than that? Well, proactive intelligence is better than that. Who wants to know the story without even having to ask for it? Thank you. Please.
1:13:04And then there's industries. Every single one of us, we run our business inside of an industry. There are regulations that maybe aren't just ours but our regulators. The industries team is amazing. They have packed all of that into industry. So that knowhow is built into Salesforce. You can do what you want and make sure it is compliant every single time. And I'm going to steal this phrase from Miguel, but we have an embarrassment of riches. There are over
1:13:32500 agents and actions built right in every single industry, every single sector. So, if you were wondering, dive right in today. You just saw the amazing Re-Imagine customer 360. It is on fire.
1:13:49This is amazing. So, as you can tell, I'm a little obsessed with product, but what I love more than product is I love the people I get to work with. So, Rohan, can you stand up? Rohan just joined us. He is our new president of platform and engineering. This is his first Dreamforce. Everyone, thank you. Marianne, can you tell us what you're working on?
1:14:13I've heard you have an amazing announcement for us.
1:14:15Oh my god, it's it's amazing. You know, it's for the last 3 months, you know, I've traveled around the world, you know, met a lot of customers and uh one consistent piece of feedback that I've heard from everyone is that they want a choice for AI.
1:14:28Awesome. [snorts] They they essentially want they pick the AI model which is best in terms of price performance for the outcome that they're seeking.
1:14:36And given that feedback, I'm so excited.
1:14:39Are you guys excited to introduce KA [applause] Salesforce's first CRM reasoning model for customer 360?
1:14:50You know, it's interesting. You just step back and think about 27 years of product innovation in CRM, deep understanding of the customer scenarios and almost a decade plus of AI and data research. All that learning and all that value is gone into KA. You know, COA is designed to support longunning agents that execute multiple tasks and complete complex outcomes. So, think about a sales agent that's trying to figure out
1:15:19the next best step to take to actually pursue a complicated but a very valuable sales opportunity. Co can help with that. Think about a service agent that's actually figuring out the next best step to take to handle a complicated customer case, a customer support case to get the customer to the right place. COA can help with that. You know, as a part of designing KA, our commitment to customer trust has always been maintained. It's something that's extremely important to
1:15:46Salesforce. COA has always been trained just on synthetic data built and extending Neimatron from Nvidia, another phenomenal company, right? And the reason that's important is because our commitment to customer trust has been carried forward. Not a single bite of customer data was used. We can't wait to see what you build with it. And to talk about where we're going with this incredible partnership, let me hand it over to Mark. All right, great job.
1:16:15Please welcome Rohan Kumar. [applause] We're so excited to have you, Rohan, as our new president of engineering and platform, but we are especially welcome, please welcome Jensen Wong, the CEO of Nvidia, is here. Jensen Woohoo. [cheering] [applause] Great to have you, Jensen. Thank you for being here.
1:16:38We all have to learn how to walk and talk at the same time.
1:16:42How are you guys doing this?
1:16:45Jensen, we can do that. Do you want Yeah, let's walk here. Come on. Let's walk and talk. I'll do I'm going to do the training myself. Jensen, I I have a hard exciting thing to be a complete sentence.
1:16:54You have to take a left now.
1:16:56All right. All right.
1:16:57So, Jensen, congratulations on everything that you are doing for the whole industry. The GPU, it's a huge success. It's transformed everything. You're sitting next to David Kirk on our board who I think was at NVIDIA for a while as well.
1:17:13That's right. Love David Kirk.
1:17:16And now give us your vision of the future. You know, where are we going?
1:17:21Because of course you've got these critical components. You've got the GPU and now you've got the number one open-source platform in the world that companies like ours can fine-tune. You know, how do you think this can go ahead? We can go this right here. Do this. Well, you had to stop so you could think. I could I could do this all day.
1:17:40And and so so um first of all, as you know, we're going through a new industrial revolution. Just as a few hundred years ago, yeah, we could even go right down this aisle. Everyone will be thrilled.
1:17:50With with with electricity, we could power everything. With the internet, we can find you have to look into that camera while you're talking.
1:18:00With internet, you can find anything.
1:18:03And now with artificial intelligence as an infrastructure layer across the planet, we can know everything and do anything. And so this this layer this layer you want to go this way.
1:18:15See, now you got it. You This is good.
1:18:17Training has come to a complete. This is this is good. This is good.
1:18:21And so um so now that's the first part. Now the work that we do together what we see is that every comp every company every enterprise every country would become an AI company. Everybody would be you're an AI company. I'm an AI company.
1:18:38We're going to have it's going to be an agentic enterprise. And so what we did was we said listen we took the GPU and we evolved it into these giant systems that are now essentially full stack AI factories. And so just follow me. I You've got this now. You've got this.
1:18:57Jensen, we're all following you, bro.
1:18:59[laughter] [applause] [cheering] [applause] I I we we got this. We I got this. And so so listen. So what happens is we evolved our company from a GPU company to an AI full stack AI infrastructure company. We build out these giant systems that are essentially AI factories that turn electricity that turns the data that all the that are stored in all the enterprises and we
1:19:28turn it into intelligence and I was just amazed that the way you were doing it was I was kind of did you read that? I don't think so. I you guys were just doing it. So anyways anyways so what we did was we created this full stack AI factory and then on top of it we said listen how can we turn every single enterprise into an agentic enterprise and so we did several things. The first thing that we did was we created the frontier AI models. Neotron is for
1:19:57language but we also lead five other frontiers. Uh Neimotron [laughter] now you guys are going to make me nervous. And so we have we have Neotron. You can also pause and just stop. You can pace, pause, go forward.
1:20:11No, whatever you want to do.
1:20:12We're going to cover everybody.
1:20:13Is that a metaphor for the AI industry?
1:20:15Do you think we can go anywhere?
1:20:18And so so the first thing is Neotron is a language model. Cosmos is a world foundation model. It's at the frontier. It is the frontier. Alamo for navigation systems, autonomous vehicles for example. Um we have uh Bionmo with a proteina complexa at the frontier of protein models. Incredible. And then of course Groot our human robotics models.
1:20:40And so we're at the frontier of these models all completely open. That's the first thing that we did. The second thing we did was create an agentic harness system. It's completely open. You could you could put your model inside of it. Create amazing harnesses around it and the runtimes that do it.
1:20:54And then the third thing super important is this thing called open shell. It is the world's first secure secure sandbox but also secure runtime. And so that you could deploy these agents at scale across enterprises safely. And so these are the things that we did and now we can turn every single enterprise, every single company into an AI company. And of course, we believe we see a future
1:21:22where the world uses closed models, but every company would also be able to build their own private models, your own customized models, which is the the work that we're doing with you guys. Salesforce is going to be an AI company.
1:21:34Jensen, we have been seeing an incredible day debate for the last day on pacing and safety and the future of these models. you've had some time to think about what everybody is saying and kind of bring it all down to us and explain, you know, how do you see that?
1:21:51Well, safety is paramount in a lot of ways. It's job one. However, safety is an engineering problem. We're developing software after all. We're developing computing systems after all. It's complicated computing system, but is ultimately a computing system. And so so the first thing is to make sure that we create the test environments for testing these complex systems and those test environments have to be built in a good way built in a safe way. And then the second thing is we have to test these
1:22:19products. If we're if we're not confident about the safety of the products like all companies like you and I any any com all the companies here if you build a product or a service and you're not confident in its functionality capability or safety then don't release it. And so that's a very obvious thing to do. You pace yourself until you are confident you're releasing something that the market would appreciate. The market forces are
1:22:48already there. We don't need any new laws. We don't need new regulations. Um, we just need uh companies to decide that when it's, you know, run as fast as they can. I think innovation speed and safe products are not it's a false choice.
1:23:04You could definitely have both at the same time. So run as fast as you can, but if you feel at any given point in time the company's out of control or or the product's not going to be safe, you know, take a pause and make sure you get it right. What's your vision for the next year in the short term? What what did you like to see everyone in this room? We have 10,000 people you can see all around. We have 10,000 people in this room. We have 10 million people online. 50,000 53,000 people here at Dreamforce with us this year. I think this is your second Dreamforce. You
1:23:33know, what do you want to see us all kind of get done this year?
1:23:38Well, um, I'll say I'll say this first and then I'll say it last. And and I'm pretty sure what we want to do is agent force every company. Do you guys agree with that? All right. So, so I I'm I'm his I'm his sales guy, [laughter] the the the consmate sales guy sales guy. [snorts] And so so of course of course uh what I mean by that of course is that we really want to deploy AI you
1:24:06know in order for in order for all of our uh we we were the the people here you represent a lot of different companies a lot of different countries um you don't want to be left behind.
1:24:17This is too important of a technology revolution. It is too extraordinary of capabilities. Engage the technology learn about it. Um, you know, if if it doesn't work for you right away, don't give up on it. And the reason for that is because there's a massive industry working behind it, making it better all the time. If you if you just tested it today and you you felt that it did 80% of what you expected, test it again in a couple of weeks. It's going to get much much better. And so, don't give up on
1:24:45the technology. The most important thing is don't get don't get left behind. I think that in the the big picture though is that in the last six months there's no question AI went from uh the labs into what I would consider extremely useful AI you're experiencing and I'm experiencing across all of our companies. The surprising thing for a lot of people and wasn't surprising to me okay and and in fact you you you heard me say it. I was I was the first
1:25:15CEO to come out not in the software industry to say the end of software is nonsense.
1:25:21This is going to be a layer on top of software. This was it was a layer on top of software. This new layer on top of software is going to be agentic. It's going to make you use the software so much better.
1:25:33And so so that that's the first idea. The second idea is AI is going to destroy jobs. That's also completely nonsense. And the reason that is very very simple. There was you you and I are you know we look young. The fact that we could we do the fact the fact that we we really look young.
1:25:53Yeah. The fact that we could Yeah, we really do. You're right.
1:25:55The fact that we could sit here and pace and talk at 100 miles an hour and keep up with young people like that. You know, they we are It's really true what you're saying by the way.
1:26:08Roland, do you agree with this?
1:26:10Yeah. Roland also agrees. [laughter] The two of you guys, you know, when look, I'm very good friends with both of you guys. The the thing that I was amazed by is finally, look, when I'm with the two of you, I always feel like I need to stand on a chair.
1:26:26And lit literally, literally, look at this.
1:26:28Look at that. Look at this. Look at [cheering and applause] this. I just want to let you guys know that that when I'm on an airplane, I'm a lot more comfortable than you guys. [applause] And so through human evolution, they realize that that big is unnecessary. That [cheering] several there's several it's it's about a million years of evolution between you and me.
1:27:04[laughter] And so so um this keynote is making a dramatic turn.
1:27:15Well, we're just we're going to connect it to today's entertainment from and then from here we're going to pivot right into comedy [laughter] and and so so Mark um the the thing that the thing that's happening now is of course AI is becoming uh productive and useful and as a result the number of tokens that are being generated is skyrocketing. One of the some of the most important things of course is that closed models are doing incredibly well in the last year in I
1:27:43think the number of tokens increased skyrocketed by 25x and that a a lot of that in the last six months. What's amazing is that the open models in that same period of time increased fif out of that excuse me the open models went from 30% at the beginning of that year to now some 70%. And so what that basically says is that people are both adopting closed models at exponential rates, but also people are building their own
1:28:12custom AIs because every single software company is is an AI company and every single enterprise is going to be an agentic and AI enterprise. And so I think that these these transitions are super powerful for the industry. As a result, companies are going to become more ambitious than ever. You're more ambitious than ever. I'm more ambitious than ever. as a result of our ambition and with the productiv productivity boost that we get from AI the sky's is the limit for us the sky's is the limit
1:28:42for our company the sky's is limit for for every industry for every single country so engage AI don't get left behind yeah and I'll tell you the sky is especially the limit you know for our trailblazers I think this technology the way it empowers people the way it takes people who you know can really make a huge dent in companies and transform the technology can partner with them to do this in incredible new ways. That is what I'm really excited about.
1:29:09You, me, you and me too. You and me both.
1:29:12Jensen, we could not be more grateful to you for coming to Dream Force, being being a part of this.
1:29:18We are so Please thank Jensen Wall.
1:29:20Thank you. Thank you. [applause] Thank you. [cheering] Thank you. Thank you, Mark.
1:29:24Thank you, Jensen.
1:29:28All right. Amazing. How about that?
1:29:30Wasn't that fantastic? And that with that I want to bring back our good friend Rohan Kumar. Rohan let's hear it.
1:29:37Thank you Mark. That is amazing. Well this is not going to be a comedy session but I want to talk about something that's foundational to everything that you've seen today. Data and enterprise context. You know enterprise context is anything that makes your business uniquely your business. You know these models are very intelligent. They're extremely smart. They know a lot about the world. They know nothing about your business. They don't know your customers. They don't know your products. They don't know your
1:30:07employees. They don't know your transactions, your conversations. They don't know your business workflows. They don't have the history and the context of how your business functions. And guess what? At Salesforce, we have an incredible suite of products that helps you create this enterprise context, manage it, secure it, and make it available to all the agents across your enterprise. Let's get started. The first step is to get your data ready for AI.
1:30:36You know, before your agents understand your business, you need to understand your data. And it's actually extremely complex. You know data is locked into silos, data lakes, warehouses, storage systems, applications.
1:30:50Informatica is the product suite. It's the worldclass product suite that helps data leaders discover their data from all these silos, clean it, curate it, and make it ready for AI. So that's the first step. Use Informatica to get your data ready for AI. Now once your data is ready for AI you basically need to sort of create the trusted context and the way you create trusted context is through data 360. So what is trusted context? You know a customer of yours
1:31:20called your support case that is data deeply understanding that customer what is their business what are they trying to accomplish in the moment and what can your agent do to take the next best step and help them. That is enterprise context and you know with data 360 you can use the zerocopy capability to get the data that's outside of Salesforce.
1:31:40We know there's a lot of your enterprise data that's outside of Salesforce and you can get all that data synthesize the enterprise context and knowledge without actually physically copying that those data assets. So that's how you create the enterprise context. Now once you have your enterprise context created you need to create the business semantics.
1:31:58You know, every company has a unique way in which they think about the business conversations. What does revenue mean?
1:32:06What does ARR mean? What does customer churn mean? What does customer help mean? These are not just some static fields inside a database. These are business metrics, business relationships and logic that have been built over years. And Tableau is the most amazing tool for you to go create those business semantics, augment your enterprise context and make it available to all the agents across your enterprise. Now you got your data AI ready. You essentially created the enterprise context and you got the business semantics. These agents
1:32:35that have access to all this information are extremely powerful. But put yourself in the shoes of the security leader.
1:32:42They create an amazing amount of security risk. What do these agents do?
1:32:47Like what are they accessing? Can they leak my confidential data, my enterprise context? These are serious questions. That's why I'm so excited to introduce Salesforce Guardian. Salesforce Guardian is the security suite of products.
1:33:00That's the evolution of Shield and Trusted Services. That focuses on two things. Agent identity. How do you discover agents that are going rogue and data security? So, think about data classification and data life cycle protection. Those are the two things that we're focusing on or solving with Salesforce Guardian. And of course, our commitment to zero data retention. You saw Mark spoke speak about it multiple times. It's very important to us that even when models reason over your confidential enterprise context, that's
1:33:29your IP. We will always protect it. All right, that's how you secure your AI.
1:33:35The final step essentially is think about the IT leader. Now you have a digital workforce that's coming together. Hundreds of agents, thousands of agents, who knows, millions of agents across all your teams, platforms, and enterprises. How are you going to manage them? How are you going to discover them? How are you going to control them?
1:33:52Especially cost control. That's where Mulesoft has been, you know, upleveled into agent fabric. IT leaders have trusted Mulesoft for decades to manage their APIs that connect their business. With agent fabric, you can manage all your agents using one single registry. All right, so you've seen Informatica gets your data ready for AI. Data 360 builds out your enterprise context.
1:34:18Tableau builds out your business semantics. Salesforce guardian helps you secure your AI. And then Mulesoft and Agent Fabric helps you manage and govern your AI. Let's see how this comes together at a customer at Ekko. Adeco is an agentic enterprise that actually is helping candidates who are looking for jobs, mapping them with their active opportunities. Think about it. Millions of candidates every year looking for new jobs, right? And to get this right, the
1:34:48adeco agents have to rely on trusted context that's built on data 360 and customer 360. It's incredibly exciting. Just this year alone, based on the scale, they've managed 2.6 6 million agent interactions with these candidates. I'm going to show you how ADO is actually building these agents in a very trusted and scalable manner. But before I do that, I'm going to pass it to Mara to actually show us the agent experience.
1:35:14Rohan, let's do it. Who's ready? Okay.
1:35:19Okay. So, Adeco is this huge staffing company as Rohan said, and they connect people all over the world with their dream job. But the scale of ADCO, it's massive. They have over five million candidate applications every single month. So the scale is great, right? But it's too much work for their recruiting team to handle. So what did the ADCO team do? Well, they went ahead and they brought on a recruiting agent to manage all these candidates to pull them
1:35:49through the funnel. And they named this agent Auda. They wanted to personify this agent so it felt like an extension of their brand. And Auda is built on Agent Force voice, so she can have live phone conversations with candidates all around the world 247.
1:36:05So let's see it in action. Who's ready?
1:36:10Okay, so we're going to do a little role play right now. Let's pretend that I just replied or applied to an IT role. Wish me luck. It's not my forte, but my application, it's stuck. It's stuck in the process. So, I want to give a a call and I want to see what's going on.
1:36:38Hi, Mora. I'm a ado's AI recruiting assistant. I see your IT support specialist application JR 325421 is paused due to an expired CompTIA certification. Have you renewed it?
1:36:53I have. My confirmation number is MP2890.
1:36:56Am I able to move forward in the process?
1:36:59Let me take a look.
1:37:03I was able to verify your new certification. I'm updating your application now. Is there anything else I can help you with?
1:37:10Nope. I'm all set. Thanks, Otter. Okay, so what just happened? I just had a live phone call with this recruiting agent and it was a really productive experience. I was able to get my problem solved. I was able to move through the process. And the question is how? How did that work? Well, it's because of all of the rich data in data 360. This is your agent's single source of truth.
1:37:35Mark said it earlier. This is the data that drives your AI. So, she was able to see everything about me. She saw what my name was. She knew my identity. She saw my job application. She knew which role I was going after. And she saw that certification flag. She knew that I needed to renew it and complete that in order to move forward in the process.
1:37:54So, this was a really great candidate experience for me, right? I'm feeling good. But the power of agents, it's scale. That personalized experience that AA just gave me as a candidate, she could give it to hundreds of thousands of candidates all at the very same time. So speaking of scale, what's really important is that the business leaders at ADCO, they can see the impact that she's having on the business. It's not just about one candidate interaction.
1:38:22It's about knowing that she's moving the business forward. So here we are in Slack force and this is a live interface that's pulling all of the information of what is doing with their candidates. I look at this and I'm like, wow, going to work, right? A's been busy. I can see that she's having conversations all around the globe all the way from the United States to Spain to France. And more importantly, I can see that she's moving these candidates through the funnel because when you think about agents, it's not just about knowing
1:38:52they're having all these interactions. It's about making sure that they're moving your business forward. So, I can see she's pulling these people through to hire and she's filling these jobs.
1:39:02So, I just showed you one example of an agent, right? I showed you a recruiter agent that Adeco has used to engage these candidates at scale and companies like Adeco. They are deploying agents all across their business and all of you guys, right? But the next major question is how should I think about managing these agents and how should I do it with trust front and center? So Rohan, I know this is top of mind for you. Break it down for us.
1:39:28Thank you, Mara. That was wonderful. So now you want to pay attention. I know it's towards the end of the keynote, but you really want to pay attention at this time because I'm going to show you two new product experiences that have never been showed at Dreamforce. Agent Fabric for the IT leaders to manage their agents and then Salesforce Guardian for the security leaders to secure their agents. So, what you see on the screen over here essentially is the homepage for agent fabric, right? It essentially has scanners that are actively scanning
1:39:58your enterprise continuously to discover new agents as they come up and then agents that become inactive. Let's go take a look at the agents tab. Here you see the list of agents, all the agents that are there in the enterprise. And I want you to focus on the provider column. You see the agents from Azure, Microsoft, AWS, Google, and Agent Force of course. So every provider's agents are actually managed by agent fabric.
1:40:22Now let's go a little deeper into the uh add a recruiting agent that Morris spoke to. Here as an admin I get a very clear view of all the skills that the agent is using. How how do candidates get qualified? How how does the agent look at the verification status? They have listed a whole bunch of things on their resume. You know verifying that those are actually true. Let's go a little deeper into the lineage. Where is this agent getting its grounding data from?
1:40:48Remember enterprise context is how the agents become deterministic. This essentially shows you how and the beauty is we have deeply integrated agent fabric with Informatica. So all the catalog information in Informatica which you know where your catalog was discovered across your enterprise those sources show up and so the IT admins can pick what the agents get connected to.
1:41:08So that's the first issue. The next thing as an admin I'm worried about is hey how are these agents performing?
1:41:13What are they you know like what does the performance look like? And with agent fabric, you basically see a very clear view of the average latency. So every request, how long does that take to complete? What's the error rate of these interactions? Agent interactions.
1:41:27That's important. Policy violations like is the agent going rogue and should something be done about it. And then the total number of requests. This is important from a cost management standpoint. It's great that the number of requests are increasing because you want the business to grow. But how does that impact cost? Let's go take a look at that. So in the cost management app agent fab in agent fabric it makes it really easy. So you have these things called uh agent uh agent fabric wallets which essentially is a way for you to budget uh your uh spend across multiple
1:41:56agents. So here you can see ADA sort of hitting towards the end of the budget for the month and agent fabric essentially gives me a way to optimize my agents. It's observing your agent interactions, what your agent is doing, and using AI, it's figuring out certain optimizations that will help you reduce your token costs. So, it's pretty amazing. So, I can just go click, view the optimizations for ADA, understand the uh recommendations being suggested.
1:42:21If they have any behavior changes, if I'm okay with that, all I need to do is just go apply the change and that's how I manage my costs. So, there you go. Agent Fabric essentially helps you manage, govern, and control your costs.
1:42:33Now let's put ourselves in the shoes of the security leader right like I said the big thing that's agents change are agent identity really trying to understand the risk associated with the agents and data security and those are the two big areas that guardian is focused on in terms of new innovation right we show you all the agents that are considered risky based on the actions that they're taking and then across your data assets which data assets are not classified and not protected so the security leaders and
1:43:03take action. Wow. So, that covers Salesforce Guardian. We've shown you a lot within Data 360. And guess what?
1:43:10Across Team Force, there are many more sessions that you can go watch to learn, go much more deeper. Uh, I have a keynote that's coming up where I'm going to talk about the evolution of data 360 to what we call the enterprise AI harness. This is going to be an amazing future for us. And with that, let me hand it over to Mark.
1:43:26All right. Great job, Rowan. [applause] Great job, Rowan. Really, really great. and Denny, please stand up. Please welcome Denny, the CEO of Adco is here. Great to have you, Denny Moni. So happy.
1:43:40Really excited. We had our friend from Germany. Now we have a friend from France. So Denny, just give us the vision for how you are using agent force and interviewing all these candidates and automating your companies and building new companies like our potential, right?
1:43:55Give it to us. Well, first of all, thanks for having me and it was great to hear Jensen saying that uh you know jobs are going to remain in the world, right?
1:44:04That uh you know the massive destruction of jobs is not going to happen. Um so actually what happened is we started to uh identify the business by thinking about what was happening in the company. We are a people company and recruitment is about people talking to people and actually our recruiters were doing a lot of things but not enough time spent in the humanto human connection. So what we did we didn't start where it was easy.
1:44:33We started on what what mattered most which the core process we started on the core workflows but on top of that we had an u you know growth mindset. We wanted AI to be a growth engine for the business by generating you know higher level of conversations with our clients and our candidates and with agent force it's now possible 247 that was a no life-changing
1:45:03uh you know moment for us. Um on top of that um you know the time spent uh the time saved now our recruiters saved you know 35 40% of their time thanks to a Gentki um and what they use that time uh to create much more qualitative conversations uh with with clients and when you do that and with candidates and when you do that you grow the business. We have
1:45:32placed 20,000 more people yearto date thanks to better conversations and in doing that we also um you know create joy at work because people are focused on what they love most and the last thing because you mentioned our potential. I think when we started to work together we had a common vision that AI had to happen with people and not to people.
1:46:01and uh and that common vision created our potential this AI native platform that is there to guide our clients. Many clans still struggle about how they can scale AI and struggle on you know how to decide what work goes to AI and what works what work remains done by humans and our potential is about that it's about core business reinvention measuring outcomes this is fundamental
1:46:29and also bringing people along so you know at the end of the day if AI wants to be successful and if u you know if we want to to um to measure and and bring the returns. People cannot be uh you know an afterthought. We have we [snorts] have a common responsibility to create a human centric AI.
1:46:56That's what we are about.
1:46:58Denny, great job. Thank you so much for being here at Dreamforce. We could not be more grateful to Adeco and to you and for your leadership and everything you're doing. Thank you so much for coming and visiting with us today.
1:47:10Thank you very much. [applause] Well, this is the moment to start your Aentic Enterprise journey. Uh we have just an incredible show set up for you. You're going to have an amazing opportunity to get going. Dreamforce is where everybody transforms and we are so grateful to each and every one of you for joining us today at Dreamforce and spending the next several days with you.
1:47:34WELCOME TO DREAMFORCE.
1:47:37[applause] [music] THE Dreamforce 2026 keynote just dropped. Here are the top three takeaways to supercharge your business.
1:48:03This is what happens when AI meets the number one CRM. Number one, AI needs CRM to drive your business. AI models alone can't run your business. AI tells you what's possible. CRM tells you what is true. Salesforce brings together AI with execution based on the core data of your business. Number two, Salesforce works where you work. AI Force is the live interface for Salesforce. your apps,
1:48:32data, and CRM inside any AI from chat to claude. It is intelligent, dynamic, secure, governed, and composable, and works wherever you are. Claude Force, AI Force's first step, packs 37 salescloud skills into a pre-built MCP server in Claude Co-work. No setup needed.
1:48:57Trailblazers can administer, develop, and operate more effectively with faster time to value. Number three, Salesforce powers the agentic enterprise. AI Force is the interface. Agent Force is the digital workforce. Customer 360 provides apps and business semantics. Data 360 provides the trusted context that allows AI models to work. Salesforce Guardian
1:49:25secures it. Verifying agent identity, classifying sensitive data, enforcing policy. Those are the top three keynote takeaways. Everything you need to put the number one AI CRM to work for you.
1:49:42Salesforce powers agents you can trust, and we're going to give you the goods so you can get started. Today joining me are Vic Medarata, senior director Agent Force GTM product marketing and Jillian Bruce, senior director developer marketing Slack. Now Jillian, we just saw AI force unveiled. What's the big headline? I think the big headline is that Salesforce makes it easy for us agents and humans to work together safely where people already like to work. That's the new interface idea, the AI force of it all.
1:50:11Okay. And how does this work with agent force Vic? uh right now like so just like we started years ago it continues to get better and better. So think about that trust layer, the determinism, newly releases agent optimizer. How do we make those agents more intelligent as you effectively use these products and that's what the best takeway and that's what agent force really helps you take advantage and optimize your teams and make them more productive and just having more fun with these agents to help them run their business.
1:50:38And with there, speaking of fun, there's a whole new team of agents, Hunter, Piper, Casey, Finn, and Paige. They're ready to deploy out of the box, right? And that's the best part. You know, let's talk about Casey. Casey's your help agent and you saw that fantastic demo there on stage. Uh, you know, like thinking about out of the box, what does that really mean? We use it so often, right? This is getting to getting ready seamlessly, faster, and seeing that ROI achieved to your customers, but also unlocking the