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Vibe-coded clones are cheap now. PMs say the moat is the hard last 10%.
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Practitioners on how to defend against AI-built copycats, how to get usable PRDs and briefings out of AI, and why reliability thresholds and craft matter more than how fast you ship.

How hard is it to clone your product?

A PM at a long-established analytics software company asked how to deal with vibe-coded clones. The replies agreed that the first version is cheap now. One commenter said they rebuilt about 70% of a 15+-year-old technical SaaS product in five hours with an LLM, "even down to reproducing the same inputs/outputs" . Others argued that cost is in the remaining work. A demo might take a week and 90% might take a few months, but "the extra 10% will be far more difficult" and ends up needing dedicated hires just to maintain . Another listed what a copycat won't have: the backlog of fixes, customer success calls, PRDs, corner cases and the backend .

One commenter said speed changes how teams have to build. They argued "Agile isn't fast enough for Agentic development." In their view, QA harnesses and automated guardrails, not paperwork, are what make AI output trustworthy at volumes nobody can review by hand .

Hiten Shah raised a related risk: you can now build software that "looks ready for a million users before you've learned what one person actually needs." His advice is to give early access to people already doing the work: "The faster you can build, the sooner you need contact with reality" . Ravi Mehta makes a similar point from the craft side. AI lets teams afford the "nice-to-haves" they used to cut, yet many are spending that capacity on "an industrial-scale slop factory" of extra features. He expects the advantage to go to teams that build with "craft, taste, and ambition" before everyone has the same tools .

What makes AI output usable

When a PM asked whether AI-written PRDs are acceptable, the answers mostly came down to how much context and checking goes in. One PM said early drafts were weak. After nearly a year of connecting Claude to Jira, using templates and keeping a "second brain," it "nails it first time pretty much every time" . Another described a full pipeline: 48 rule checks, six quality dimensions, accept/warn/reject gates and LLM revision loops, drawing on 34 product artifacts. They rate the results "9/10 good," with "the odd one... so wrong it hurts" . A third commenter asked what PRDs are for if developers just feed them to coding agents. Maybe agent-to-agent handoffs need a different format .

Productify describes the same pattern for recurring work. A daily Jira/Confluence briefing went through four or five rounds of prompt rewriting. It learned to group tickets by business topic, put customer, payment, revenue, security and compliance risks first, and say what it could not verify . The most important rule was "Do not invent facts," because the agent would label a single ticket "highly critical" without knowing the wider context . The author's "Judgment Loop" is: you define good, AI drafts the prompt, you review, and you automate only once you trust it . Write your context down once to stop paying the "Prompt Tax" .

Reliability thresholds, not smooth gains

On Lenny's Podcast, Anthropic interpretability researcher Emmanuel Ameisen explained why AI features seem to suddenly start working. Capability improves smoothly, but each task has its own reliability threshold. An email helper you have to fix half the time wastes your time. One you fix 5–10% of the time is useful. Claude took over most of his coding when it went from roughly 80% correct ("not useful") to 99% . For AI features, that means judging task-level reliability and how much correcting users have to do.

Careers and distribution

  • "Product builder." Aakash Gupta notes that LinkedIn replaced its APM program with an Associate Product Builder program. He cites an analysis of 10,000+ PM job descriptions: over 30% call for AI skills, and the top skill is choosing the right problem for AI, ranked ahead of RAG and agents . Separately, Gupta says his "Company OS" answers team questions in Slack with sources and runs shared skills in 21–85 seconds for $0.08–$0.32 each .
  • Job market. A mid-career PM asked why landing interviews is harder than four years ago. Commenters pointed to laid-off ex-FAANG candidates, hundreds of AI-tailored applications per posting, openings that go unfilled or get downgraded, and $45/hour caps on senior technical PM contracts . Large employers in healthcare and payments can find candidates with similar skills plus domain experience .
  • Discoverability. Paul Graham: content on a paywalled site that AIs can't find effectively "doesn't exist." He adds that this isn't fully true yet but "will only get truer" .
Vibe-coded clones are cheap now. PMs say the moat is the hard last 10%.
Product Management
  • The discussion frames vibe coding as lowering the cost and increasing the quantity of competitors, rather than inventing competition. Simple, lowest-common-denominator products may be most exposed, while established enterprise offerings may retain an edge through consistent service, reliability, and integrations. But incumbency is not sufficient: one Adobe user argued that weak innovation and problems with After Effects, performance, and integrations create openings for alternatives, citing DaVinci Resolve’s gains against Premiere.
  • PMs in the thread recommend building moats beyond development cost—such as audience and distribution, customer support, roadmap, and industry insight—while complex workflows, back-end integrations, and ongoing maintenance or scaling can be harder for clones to reproduce. One commenter reported reproducing 70% of a 15+-year-old technical SaaS product’s core features in five hours; another estimated a demo in a week and 90% completion in a few months, but said the final 10% and maintenance could require substantial time and dedicated hires.
  • For agentic development, a commenter argues that teams need to invest in QA, test harnesses, and automated guardrails because AI-speed output can outstrip manual PR review and ticket handling.
It's ultimately not a new threat to most people and products. All that has changed is the the cost of and quantity of competitors. Be bet… If there weren't already 10+ new companies trying to do what you're doing every year but cheaper and better, then I would honestly questi… To create a clone of a product requires the ability to write detailed enough requirements to all the workflows in the product. Most of my… The argument you're making about Adobe is precisely the reason why the clones aren't a new threat. There have been, and will continue to … I don’t really agree with you. Your thesis is true, however I feel the argument you’re making benefits the clones more than the large ent… How do you feel about if tomorrow everyone in your company except the engineers were laid off? You'd probably come up with a dozen ways w… I listed to a podcast that framed it quite well (at least I think) There can be vibe codes that LOOK like your product on the outside, bu… Think about your backlog of minor bug fixes and feature improvements. A copycat product at best is going to have a super user go through … Yeah it’s not going to scale, im an infra pm, and devs build shit all the time that isn’t scalable or creates a massive cost for compute … It honestly won't take long. You have to hope a buyer will still value the perceived quality, reliability, access to support, etc. So it … Depending on what sort of product you work on, I tend to tell clients who say “why can’t I Claude this” that you could have a demo in a w… I'm of the opinion that ironically Agile isn't fast enough for Agentic development. The investment in the QA and the Harness is what allo…
Lenny's Podcast
  • AI capability can improve smoothly while product usefulness seems to jump when a task crosses its reliability threshold: the interviewee contrasted email assistance that needs correction about half the time with usefulness around 90%, and said Claude’s code writing became useful as his experience rose from about 80% to 99% correctness. For AI products, evaluate task-level reliability and the human correction burden, not just incremental capability gains.
  • Fast-choice models and deliberative reasoning suit different jobs: the interviewee described quick option selection as a gut judgment useful for classifying a review as happy or upset, while planning a roadmap for the next year calls for longer reasoning; he expects both modes to be useful in intelligent systems.
  • For AI safety, the interviewee described combining access limits with behavioral assessment—including checking whether a model behaves well only when it knows it is monitored—and using concerning findings to improve training in a tight feedback loop.
A mind-expanding conversation on how models actually work | Emmanuel Ameisen (Anthropic)
Lenny Rachitsky
Profile
  • AI feature usefulness can jump even while model capability improves smoothly: assess reliability against each task’s threshold. Ameisen said code generation was not useful to him at about 80% correctness but became useful near 99%.
  • Fast-choice models can complement deeper reasoning: a quick sentiment judgment may suit a fast choice, while roadmap planning calls for more deliberation; Ameisen sees both modes as useful components of intelligent systems.
  • AI product QA may need to look beyond visible outputs: interpretability can investigate unspoken intermediate representations and anomalous behavior. In one training example, the model calculated 12 but kept insisting on 36 after similar questions had been incorrectly labeled; Ameisen described using such findings to improve current and future models.
A mind-expanding conversation on how models actually work | Emmanuel Ameisen (Anthropic)
Product Management
  • PM job seekers describe a much tougher funnel than in 2021–22, citing layoffs, fewer openings and a larger pool of experienced candidates. Commenters say domain experience can be decisive, including for big employers in healthcare and payments/finance; one argues it can outweigh MAANG experience and says demonstrable AI skills are expected.
  • Commenters say AI-generated, tailored applications are producing hundreds of applicants quickly, while AI-assisted interview polish can obscure whether candidates can do the work; one also attributes fewer Product Owner roles partly to automation of their tasks. They report some requisitions go unfilled or are downgraded in pay or title, with remaining staff taking on more work.
  • Outcomes are not uniformly stalled: commenters report ex-FAANG PMs receiving multiple offers and one laid-off PM finding a better-paid, fully remote role after about six months. A respondent cautions that Reddit may overrepresent negative job-search experiences.
The job market is WAY tougher today than in 2021-22. It’s more likely that what you’re running into is just that there’s tons of competit… I think it’s a lot of things. The market is flooded with ex-FAANG level people who were recently laid off and have a lot of experience, r… Domain experience is the killer. There have been so many layoffs, that for the big employers, healthcare, payments/finance, if you don't … i say this in every PM job post, so pls forgive the repetition, but - i’ve been doing this for over 20 years. i’ve been part of every job… Nope you are right. Used to be a nice to have but with the market pool they can get everything they are looking for. One other considerat… It's definitely tougher than 4 years ago. Hell, it's tougher than even 6 months ago. Layoffs and the available competition doesn't help. … For me it was really quiet when I started looking after my latest layoff. It was disheartening, but then things picked up a ton a couple … reddit does have a negative bias since most people who did find a job are not posting. I have a similar yoe, and it took 3 months to find…
Teresa Torres

Conventional 360 feedback often means an annual review filtered by the same manager who controls compensation and promotion, creating a low-trust setting; interview-based 360s gather input from managers, peers, and direct reports and synthesize it with specific examples, but are usually reserved for executives. Your360 AI says it uses voice AI to make confidential, developmental feedback available to anyone.

For most people, 360 feedback means an annual review, filtered by the same manager who decides their compensation and promotion. Not exac… The gold standard is interview-based 360 feedback: someone interviews your manager, peers, and direct reports, then walks you through a s… Your360 AI uses voice AI to bring that confidential, developmental feedback to anyone. 👉 Find a link to the full episode here: Spotify: […
Kevin Weil 🇺🇸

A draft Chinese rule would block foreign buyouts of cell- and gene-therapy and siRNA platforms while still allowing licensing of individual drugs, distinguishing access to products from ownership of the platforms behind them; comments were open through Nov. 15.

My theory is biotech is about to turn into a national security thing and the west doesn't really get a vote Beijing just floated blocking…
Product Management
  • Practitioners say AI-generated PRDs depend on product context and guardrails: one commenter reported early weak drafts, then better results after connecting Claude to Jira, creating templates, and saving work in a “second brain”; another recommends supplying product context and past decisions, as with a junior PM new to the product. A separate approach is to have AI structure the PM’s own idea without adding content, then carefully review and edit the PRD.
  • One practitioner described a PRD quality loop: draft, run 48 rule checks and score six quality dimensions, attach a report, accept with or without warnings or reject, then use LLMs to generate review comments and revise. Their system selects context from 34 product artefacts and uses an application architecture model with more than 1,500 nodes. They self-report that PRDs are “9/10 good” but acknowledge occasional severely wrong results; another commenter cautions that PRDs are subjective and AI is non-deterministic.
  • A commenter raises an open product-design question: if developers feed PRDs to coding AI, should PRDs serve as documentation, handoff descriptions, or a different kind of agent-to-agent specification?
It's all about context. When I first started doing this the PRDs weren't great, it made mistakes. No I've been working with Claude nearly… it works best when you treat it like a junior pm who knows nothing about your product. you still need to feed it the context and the thin… I use Ai to structure what i have in my mind like I have an idea and I tell it to claude and explain my idea and all the details about it… Not sure this approach will work. From my experience you need to do a bit more; example flow: STEP 1: writes PRD using statements only. S… Define wrong or right? Product requirement documents are subjective. AI is non-deterministic. It could produce good PRDs and it can produ… Guardrails. Give it context and formats and instructions about how to work with you. The other, more important thing. What happens to tho…
Product Management
  • An interim PM recommends applying product/GTM thinking to a job search: define the hiring manager’s problem, articulate your value proposition, choose target companies, and tailor outreach; generic positioning risks getting lost among similar candidates.
  • For LinkedIn outreach, a former SaaS PM leader recommends messages under five lines with an easy-to-answer question, and checking the recipient’s recent activity and offering value before making an ask. Other commenters emphasize a clear, relevant offer and readable formatting.
  • Advice on the channel is mixed: some respondents say they ignore or rarely see LinkedIn messages and favor personal recommendations, while another considers genuine, researched, relevant outreach and brief career conversations reasonable.
I stopped going to most events for networking, as in my country/market it is pointless. Instead, i have a few multi-day events that allow… i was a saas tech PM leader for 15 years. Keep it under 5 lines and make the question easy to answer, like which skill mattered most in t… 1) Directly speaking about a clear offer and showing its relevancy to me, plus showing they have done it many times. 2) This one is tied … Wether it’s on LinkedIn or in person, you always give give give then ask for something. Show people a problem you solved for them for exa… 1, none I get so much trash in LinkedIn Im just not interested sorry. 2, When it's someone I know. Sorry probably not what you want to he… I have a linkedin profile but I don’t regularly use it and unfortunately I don’t see any messages applicants send to me. 🤷‍♀️ The answer is simple: 1. don´t write Linkedin Messages 2. get a personal recommendation from somebody close to the hiring manager Serious… I don't understand why ppl here are so negative about helping out other people in their early career. Asking for mentorship. Or even a sh…
Productify by Bandan
  • For recurring product work such as PRD reviews or weekly updates, reduce “Prompt Tax” by giving AI the task context once—purpose, audience, decision, framework, format, and examples—and asking it to draft a reusable prompt and identify missing information; then run, review, revise, and automate only after you trust the output.
  • For product and business briefings from Jira and Confluence, the author’s workflow groups tickets into business topics, prioritizes customer, payment, revenue, security, and compliance risks, and explains technical terms plainly. It also requires the agent to disclose when customer impact, ownership, approval, or deployment status cannot be verified.
Don’t Prompt AI. Delegate to It.
Product Management
  • A legacy HRM/HCM product discussed in the thread had lost 75–80% of its customers over a decade and had gained only one customer in seven years, who was returning; commenters recommend confirming whether the product’s goal is growth or retention and what customers still value before choosing tactics, then examining development costs, customer profitability, portfolio contribution, unit costs, and ROI.
  • Make the investment choice explicit: one PM described a six-month cleanup of two problem areas followed by ending active development and keeping only bug fixes; simplifying the product also reduced support burden, and the PM said maintenance contracts later earned more than active selling had.
  • If modernization continues, incremental replacement can be low-risk but slow: one example took 10 years and still left about 25% of workloads on the legacy application, while process, codebase, and CI/CD improvements helped raise core update deliveries from three to ten per year. Another suggested validating a parallel greenfield proof of concept with an existing customer before migrating clients one by one.
How do you manage and survive working as a PM on a product that has been actively failing for years? [removed] What’s the P&L? What’s it cost to develop, what’s it earn, who are the profitable customers, which customers are losing money, does it co… Is it the only product at the company or one of many? Its not a cash cow sounds like a dead horse to me. So kill the product gracefully, … A few years ago I was working with a legacy system which had somewhat similar obstacles. Old team, old tech stack, old ways of working. M… That’s a tough spot. You might not be able to save the product but you might be able to save you CV. What I would do is find a few engine…
Product Management
  • For PM–design friction, commenters recommend involving designers in user understanding, journeys, and wireframing rather than asking them only to polish PM-built prototypes; another suggests candid Design/Engineering discussions to agree on a shared operating roadmap, noting SIPOC as a tool that worked for them.
  • For limited scope, a senior-PM commenter advises proactively tracking customer needs, market shifts, product quality, and competitor gaps, then quantifying actionable opportunities and advancing them as a small project or larger proposal; another recommends documenting credited and uncredited work and making contributions visible to the manager.
  • A commenter warns against independently shipping unvetted production changes to outpace Engineering; another points out that apparent speed may omit the maintainability and scalability work professional engineers account for.
  • Advice on escalation differs: one commenter recommends addressing team conflicts directly and not escalating before trying to resolve them with the manager, while another says a skip-level conversation can be appropriate if framed as a career discussion about finding more ownership rather than as a complaint.
\_why\_ are you researching and prototyping by yourself? Usually design doesn’t WANT to just “apply lipstick” to someone else’s work, the… What I'd do: 1. Have honest grown-up talks with Design and Engineering, that will result in a roadmap on how to help and complement each … Yikes, fucking over engineering and shipping your own unvetted changes to production are two great ways to get burned Honestly, Senior le… What you describe sounds exactly like the classic Big Tech "rest and vest" trap, but it's worse because you actually want to work. The de…
Hiten Shah

At a UT hackathon, students reportedly coordinated around 100 free-tier accounts across major AI providers with a context harness that passed project state and work between accounts, chunking tasks to avoid rate limits. The account also noted a shift in what they write and review, and how they check reliability, but did not specify the details .

The next generation is gonna be just fine. I attended a local hackathon with UT students last Friday. They each spoke about various proje…
Ravi on Product
  • AI changes the economics of product development, making it more feasible to build crafted details that teams might otherwise cut as “nice-to-haves”; those details can help a product feel alive rather than merely functional.
  • Product teams should use AI’s added capacity to improve craft, taste, and ambition rather than simply ship more features. As access to the same tools spreads, craft—not tool access or feature volume—is positioned as a source of advantage.
How AI Helps Product Teams Build Better, Not Just Faster
Acquired
  • Build tight feedback loops into product work: Jerry repeatedly tested new material with live audiences, recorded and analyzed his performances, and refined the details; Seinfeld’s team also used audience laughter to identify jokes that needed changing.
  • Don’t let a weak broad test automatically disqualify a differentiated product. Seinfeld’s pilot tested poorly and viewers showed little eagerness to watch again, but some NBC champions saw a small group that strongly connected with it and ordered four episodes; later, audience retention was strong across major metro areas. The hosts argue that slow, word-of-mouth growth around a core of passionate fans can be more durable than quick mass exposure.
  • Respond to the underlying user or market need without blindly adopting the expected solution: after women rated poorly in the pilot research, NBC wanted a female character; the creators added Elaine but rejected the conventional love-interest arc, preserving the show’s distinctive approach.
  • Distinguish acquisition from retention in subscription products: the episode frames new shows as tools to attract subscribers and familiar, evergreen shows such as Seinfeld as retention assets that can reduce churn by giving subscribers a dependable fallback.
Seinfeld - Full Episode (Audio)
Product Management
  • Treat onboarding as discovery: interview stakeholders about expectations and prior decisions, learn the industry and customer problem, and understand how success is measured; organize core product artifacts and aim to have the vision reviewed within 90 days. A 30/60/90-day ramp—with early contributions after 30 days and full impact around 90 days or later—was recommended over expecting full team leadership after four days.
  • In a founder-led 0–1 startup, first learn the CEO’s reasoning and initially make decisions close to how they would; introduce new perspectives over time through tests and measures the CEO trusts. Align stakeholders on what the business wants to become and stress-test the founders’ goals and assumptions; this approach assumes the CEO has product sense, so a PM may need to compensate when they do not.
  • Establish clear ownership of product decisions and become the person who understands the product’s user value, strengths, weaknesses, and complex areas. Use customer conversations and customer success as feedback sources; treat sales as useful for opportunity discovery without building solely for prospects, and prioritize validated work against team capacity rather than overpromising.
Calm down. Listen. Interview everybody about what the previous person did and what they expect from you. And: become of #1 expert on the … My predecessor was a Data Scientist before taking up the PM role, and the team revolved around him, even revered him as a "one-man army".… I haven't worked this exact role, but I have worked with a lot of 0-1 stage companies as a product advisor, and I'm currently a CEO with … This is basically what I’ve spent most of my career doing. It’s the best type of PM in my opinion if you’re comfortable with a bit of job… Good advice, but really depends on the CEO - it assumes he has good product sense. Some don’t, and then you need to compensate. I was in your exact position a few years ago and I really messed it up so let me tell you what I did wrong. First and most important - pr…
Hiten Shah

Product teams should not mistake software that looks ready to scale for evidence that they understand users’ needs; give early access to people already doing the work and observe how they use the product, including in unexpected ways. The faster a team builds, the sooner it should seek real-world user feedback.

You can now build software that looks ready for a million users before you've learned what one person actually needs. That's a dangerous …
Aakash Gupta
  • LinkedIn replaced its APM program with an Associate Product Builder program; a Claude/GPT review of 10,000+ PM job descriptions found that 30%+ called for AI skills, with choosing the right problem for AI ranked ahead of RAG and agents.
  • An AI-builder roadmap puts possibilities, opportunities, and workflows before engineering, and recommends using AI for discovery (turning 200 intro calls into personas) and checking costs before production.
  • Aakash Gupta says his team tested a Company OS that answers questions in existing work channels with sources, shares reusable skills, and supports permission controls and human review gates. Run-only skills produced work in 21–85 seconds for $0.08–$0.32; in one example, a media-kit request generated a PRD, prototype plan, engineering spec, and task list in three minutes, then went live after human approval.
If I had to become a product builder, I'd start here: (Built from 10,000+ PM job descriptions) LinkedIn swapped its APM program for an As… 10 pings a day, and every one is for context. Here's how a company stops routing through one person: When I was a PM and VP of Product, I…
Product Management - The place for all things product

An r/ProductMgmt poster says that giving AI no context, format, or rules led it to invent requirements and repeatedly write stories beginning “as a user”; the poster says they spent months refining prompts and developed three, but does not provide them in the text here.

I stopped letting AI write my user stories. Here’s what I do instead.
The community for ventures designed to scale rapidly | Read our rules before posting ❤️

For an aspiring independent business-lending broker, pressure-test the go-to-market plan by estimating customer-acquisition costs, identifying why businesses would switch from their existing providers, and deciding how to reach them. If competing with lower rates or longer repayment terms, account for how that could change the economics and attract riskier borrowers. Before resigning, confirm that two or three lenders will accept submissions and, if the employment contract permits, try closing one or two deals independently.

25 years old, making $150k–$185k in business lending, and considering starting my own shop. Am I thinking about this the right way? (I will not promote) I don't know much about your industry so it's hard to say. I'd put effort into evaluating what the cost of customer acquisition would be.… the employee-to-owner gap is real but it's smaller in brokerage than almost anywhere else, because the asset that matters isn't your skil…
Product Management - The place for all things product

A newly hired sole product manager at a 0-to-1 startup is expected to lead the roadmap and execution just four days into the role, following a highly hands-on predecessor; they say their confidence is dropping and ask how to set themselves up for success.

How to succeed at owning and leading the product at 0-1 stage startup as the only product manager?