2:58more excited about a dream force in our history. This is going to be absolutely incredible. You're going to see some truly amazing technology. You're going to meet some incredible people and we hope to open a door for all of you. Now, for the last two months, I've been in Europe. It's been amazing. I've met with hundreds of you. You've inspired me.
3:25You've energized me. You've really shown me what the future was. And it's been an incredible experience. But I'll tell you something amazing that occurred to me while I was in Europe. I had this awesome meeting with one of our top customers in Lison, Switzerland. And it was like exhaust long meeting. It was like three hours.
3:47And we were getting down to the end of the meeting and I was like, I really want to show you what we're going to do at Dreamforce. It's going to be amazing. And so finally, I had our CEO of Switzerland with us. He's here today. I said, "All right, let's show them this amazing new technology." And we showed them the beginning of something we're going to show you today called AI Force.
4:08And they started using this platform. We've been using it to kind of build and run our company now for several months.
4:16It's been transformational for us. In this case, we were using the version built on claude we call co-work and and this this cloud force product we're going about to show it to you for the first time. The customer at the end of it said this is really something like I see several things. One we had built a full new interface across their entire enterprise and did a complete AI transformation in real time with the
4:43customer. That was awesome. But number two was this. The customer said, "Wow, what I see happening right now is that you are really unleashing for me trapped value in my system that I knew was there, locked in the metadata, locked in my systems. And for the first time, for the first time, for the first time, they saw that TR value coming into real value for their company. That's when we
5:13realized we could say, "Hey, AI, meet this number one CRM, Salesforce, and unlock this trap value from anywhere." Now, I want to just tell you, we are here to do many things with you. Now, one of the things you're going to see is that when we get into this incredible platform for our trailblazers, do we have any trailblazers in the audience today? Got a couple of them here.
5:41for our trailblazers. This is the most empowering piece of technology we've seen. It it really is becomes a partner for you. It becomes a partner in helping you to execute the next generation of your enterprise. And these demonstrations that you're going to see are unlike anything we have ever demonstrated at Dreamforce before.
6:03Now, as you know, we are here to excite you. We are here to motivate you. We are here to inspire you, but mostly we are here to do what?
6:14Thank you. Thanks to each and every one of you for what you do for us every single day. We are so grateful to you for what you do for us. We know that you have a choice in vendors and we know that you have a choice in where you have to put your time and to come here to this show and spend time with us, it's very meaningful to us. So, thanks for being a great customer. Thank you for coming to San Francisco and thank you for coming to this incredible dream
6:46Now, 20 years of these trailblazers. It's been 20 years of these trailblazers. 23 million trailblazers all over the world. 90 countries, 700 community groups. I saw Steve Mo got an amazing blue blazer. Where are you? Got your golden blazer. Stand up, Steve. Here's Steve. Great job.
7:12How long have you been a trailblazer now?
7:15Uh, I celebrated my Salesforce birthday the day that my first user ID was created uh in August of 2003.
7:23Steve, we could not be more proud of you and how you have lit up the whole community and you just guide us everywhere all over the world. Thank you for being such a great partner with Salesforce. Great job, Steve.
7:38And Steve represents each of those 23 million trailblazers all over the world.
7:44You know, um it's going to be an amazing show with all these trailblazers. And as I said, I think the technology that you're going to see is going to really take all you guys to another level. But listen, this is the biggest and most important Dream Force ever. And we've got all the greatest players here. We've got all the most incredible people from all over the world. You know that Daario is going to be in the keynote in a little bit. We've got Jensen is going to
8:13be here. We've got Sam speaking here later. Tony and Robin. We have all of our friends here. Isn't it amazing?
8:21And one more thing, we have 1600 sessions for you. One really critical point about these sessions. We expect you to go to each and every one of them. We put a lot of work into them. 1,600. Let's do that. Okay.
8:40Tomorrow night. How was Gwen Stefani?
8:44Yeah. Well, we also have Usher coming as well. That's going to be awesome. And here's one more thing. We're going to be giving another another uh incredible $10 million to the UCSF Children's Hospitals tomorrow night.
9:01You've now raised a total of $130 million through that concert every year for this hospital. Amazing what you are doing. You already know we so strongly believe that business is the greatest platform for change. You can see what we've done. About a billion dollars of grants since we started the company. 11 million hours of volunteerism, 65,000 nonprofits and NOS's run on our service for free. And this is where I get to say
9:31If you are with a nonprofit or NGO and you are here at the conference, will you stand up and be recognized, please?
9:45Amazing. And this is the opportunity for our commercial customers to realize that nonprofits and NOS's do not have as many resources as our commercial customers.
9:54Please support them and help them. And not only are we giving back at this scale, but one more thing, we are also deeply committed to San Francisco. Now, with $156 million given for our public schools, $130 million to our hospitals, we have done $1.7 million hours of volunteerism here in San Francisco and Oakland. And we support 4,000 local NOS's. We've even given $13 million to
10:24our local police force to keep all of you safe. But we believe so strongly through this kind of $300 million in alltime giving that we have to give back to the communities that have given so much to us. One more thing, we're also deeply committed to America as well. We now run 15 of the 15 cabinet agencies. 50 out of 50 states also now run on Salesforce. All built on our core values.
10:54Our core values of trust. The trust we have with all those trailblazers, their success is our highest priority.
11:01The innovation you'll see here at the show that we've been delivering day in and day out for 27 years. The equality of every trailblazer. We so strongly believe in that. And the sustainability of our world, creating a net zero company. And that is why we have been influenced now as one of the most ethical companies in the world by ethosphere 17 times. Probably one of the most meaningful recognitions that we
11:28have received. Thank you so much. And it has delivered the largest and most trusted enterprise software company in the world. an incredible slide as we slide into these, you know, very high ranks of these amazing companies. I guess you could say some people said, "Well, is salesforce slowing?" I said, "Well, actually, I don't know if you noticed, we spent 30, three years in the 30 billions in revenue. We spent just two
11:57years now in the 40 billions in revenue. And next year, we're entering into the 50 billions in revenue." Looks pretty good to me, actually. The chart, not bad. Not a horrible chart. Thank you. And 27 years of amazing innovation inspired by all of you, especially our trailblazers. Incredible what you have been doing for us.
12:22And that in that innovation, it's organic, it's inorganic. And let me also say this, it's also these incredible companies in San Francisco that we've kind of become part of our Ohana. And we want to welcome starting today Finn, now part of Agent Force, the highest performing customer agent in the world. Amazing company. Anybody here from Finn? Stand up. If you were Finn, would you and be recognized? Oh, we have our Finn team right over here. Congratulations and
12:50welcome to Dreamforce. Great to see you, Owen. Fantastic. Okay, look, it's been 10 years of pioneering AI here in the enterprise. You have all been going through this with us. It's been an amazing journey. There's no question about it.
13:09And then we've been hearing all this kind of crazy nonsense about the SAS apocalypse, especially over the last six months. Hasn't it been wild? But I think that we realize that SAS apocalypse, but it's not about the end of software, but it may be about the end of software that makes humans do all the work. And I think you're going to see that especially at the show. Yeah. It's been incredible to watch the success of Salesforce this year, the growth, the capability of our customers. In our
13:36second quarter, we just delivered 46.4 billion in revenue guidance, delivered another billion dollars in free cash flow, 14% CRPO growth. It was awesome.
13:47Our lowest customer attrition ever, our longest customer contracts ever. And it's all driven by the deep commitment that we have at Salesforce to do this to help you connect with your customers in a whole new way. How do we do that? And now as you start to begin to see the technology that we're about to reveal, there's this fundamental question. And
14:14the question is this. How are we unlocking this trap value across every single app? Now, at Salesforce, we are starting to do this. It's been amazing. We already have 7,000 users on CloudForce. So, while you're at the show, take our Salesforce employees aside and say, "Show me how you're running Salesforce."
14:38You'll see the the Slack bots that we have running and the co-workers that we have running in Lightning and that we generated $500 million last quarter in pipeline. you incredible with our new Hunter and Piper agents, but we're we resolve 5 million service conversations with Casey on help.salesforce.com.
15:01We're being the change that we want to see with you. We believe that every company can become an agentic enterprise and we're going to show you the best way to do it by doing it ourselves. It's been awesome for us. And as I've gone around the world, I see it in all of you. I see it in your eyes, your inspirations, your ideas. I see these companies changing and transforming in ways I could have never imagined.
15:30No. AI has opened a door that's never been opened before. How many of you in San Francisco while you've been here have already jumped into a Whimo?
15:39Anybody here jump in a Whimo? Not too many. Well, you might want to try it. It's kind of an amazing experience. It's an autonomous vehicle driven by AI.
15:51And one of the things about it is it's kind of a metaphor in many ways. I told you about my trip to Europe. Well, when I was in Europe for two months, I didn't see a single autonomous vehicle. That was kind of a metaphor to me. Well, we might be living in it here. Or if you go to Shanghai, maybe it's AI on steroids right now.
16:11But when I went to Europe, I didn't see that same kind of transformation that same eye kind of same uh AI global you know global I would say unbalanced capability you know where some countries have more AI than others you know this is a very real thing but it's also true in our customers too when I go to visit all of you and I just spent my time in with hundreds of you that probably what I
16:41love doing more than anything else. What I saw was a lot of unevenness when it comes to AI.
16:48So that idea is that when we start to look at what AI can do, yes, the door is opening but not everyone has gone through it yet. In many cases, some of our customers are kind of stuck. They're kind of stuck in the old world. Maybe they're even using chat GPT or claude co-work during the day at home, but when they get to their businesses and they get to their enterprises, they still don't see that enterprise transformation. Do you know
17:18what I'm saying? And I think we have to do more to help you accelerate that transformation.
17:25But one of the key parts about that is this. Models alone cannot run the enterprise. Models alone are not going to show us what's going to what's possible. Models also are very probabilistic. Do you know what that means? They're probabilistic. Like they kind of know what's going on, but they're not grounded in a single set of truth like your traditional Salesforce apps.
17:48Oh, I have a friend back home and they've built this amazing app on Claude Co-work. And every time he shows me the app, he goes, "Well, this is this amazing app, but this number, I know it's wrong every time. I know it's not exactly the right number." I said that's because it's not grounded in your single source of truth. It's not grounded in your core data set. And then how can you do that? The the idea really is how can
18:18you bring that probabilistic world, the AI world to the deterministic world. The deterministic world is where all that corporate data is, where the single source of truth is. That is the question that has been on our mind and that is the bridge that we want to cross because when we look at enterprise intelligence, yes, we love these probabilistic AI systems, but how do we deliver the governance and the security and the workflows and the apps and the rules and
18:48the context all of them? How do you bring all the power of the corporate system into the AI? And then one more thing, how do you then layer in these four critical layers? One, how do you deliver the data? Because we all know you've got to get your data right to get your AI right. Two, how do you take the power of the apps which have all the intelligence of the business and all of the capability and
19:15the metadata and the semantics that's deep in the analytics layers, the semantic layer. How do we unleash a digital workforce with agents like we've been talking about here for the last several years? And how can we build a radically different interface on all of those things? These four layers, data, apps and semantics, agents and interface, that is what we want to transform right now. And to make that
19:43happen, to really bring enterprise intelligence to run on our core system, we have to unify the probabilistic intelligence with that deterministic intelligence. And the interface and agents remain probabilistic. And that is great as long as they are grounded inside the deterministic data, the source of truth of data, the data layer
20:10and the absent semantics as well where you have spent so much time educating those applications on who your businesses are and how they run. So at this show, what we will do and what we're going to do over the next 30 minutes is show you those four layers in an incredible new way. Data 360, a layer that helps you to integrate, to federate and harmonize all of your data. And that
20:39means connect everything in your enterprise together to smooth it out. Okay? and then to let it drive the AI and two to unleash through a new headless version of our applications the the fundamental application and semantic intelligence to drive that intelligence and then let the agents and let the interface do what it's going to do. When we get to the interface layer, I promise you this.
21:11When we get to the interface layer, I promise you this. You will see an interface unlike anything you have ever seen before. It will transform your enterprise.
21:21And that is what is exciting. Now, people have been saying as I've said that to them, how is that possible? How is it possible that so much could change so quickly at the interface layer? Well, for those of you who know how Salesforce operates, we operate through a metadata platform, you know, when you're working in Lightning and you're running Lightning applications and where you're building on Salesforce, you're writing in metadata.
21:50You're writing in the objects and the interfaces and the rules. You're writing in the fields and the relationships. You're writing in the permissions and the business logic and security and analytics. You're writing into the metadata and then it gets decomposed into the database. It gets pushed down into our database. It's not fixed. I loved it when we announced headless and everybody thought we somehow had cut the head off of our apps.
22:19There was never any head on the apps. It was always in the metadata layer. It's just it's hard to explain that to folks who are not Salesforce folks. So, it's down in the metadata layer and then it's been recomposed into Safari or Chrome. It's been recomposed into the browsers or into iOS. And now it's going to get recomposed into these AI interfaces. It gets recomposed into co-work. It gets recomposed into Slack. it gets recomposed into lightning.
23:02So that is what becomes really dramatic. It's an interface revolution.
23:09But we've seen a lot of interface revolutions. We went from DOSs to gueies and we went from guies to web and we went from web to mobile. And today you're going to see and I bet a lot of you have not yet seen this. You're going to see AI interfaces that are dynamic and intelligent that are composable and alive and that can work with you in the fundamental administration of the
23:37applications can work with you in building the applications and work with you in operating the applications because the interface itself is alive. Some people say the interface is living. It's really interesting. I'm going to let you determine what you think about that interface.
23:58Now, to make all this happen, the first thing we had to do is write a layer that would empower all that. We knew we wanted the dynamism. We knew we wanted the intelligence. We knew that we wanted to deep go down into that metadata and pull it up. We knew that it had to be secure and governed. And one more thing, we knew that it had to have zero data retention.
24:24Now, three years ago we were here, we talked about zero data retention. That means this. When you're working in Salesforce apps and when you're working on our platforms, your data is your data. It does not go in the models. We've audited it. We've tested it. We've tried it. Regardless of what you've heard on media or from other vendors, let me assure you that Salesforce products are built with zero data retention, tested over and over
24:57again by our security teams. Your data is your data. You're not training any other model when you're using our products. This is extremely important having ZDR built in. And then when you put it all together, when you put all those things together, you get AI force. You get those capabilities and you get this live interface that entrops the the value. And then we're going to deliver for you AI force in many forms.
25:32If you're a co-work user, you're going to get Cloud Force. If you are a Slack user, you're going to get Slack Force.
25:40If you're a Lightning user, you're going to get the new co-orker. And there will be many others too. And we will also deliver an SDK so you can build your own AI force applications as well. This is really the most exciting thing I have ever seen for Salesforce because we have been talking about the data layer for a long time. We have been talking about the applications and semantic layer for a long time and we have been talking about now the agentic layer for three
26:08years. And now for the first time we're talking about this a live interface on Salesforce unlocking this trap value finding the patterns across all your data getting answers in seconds not days and now anyone can get that value from Salesforce.
26:33That is the power of AI force. And while you might not have seen this from other vendors yet, I assure you, you're about to see something that I am sure that will get repeated over and over again throughout our whole industry. Just like the trailblazers have said in this conference now for almost three decades, I'm confident you're will see this pattern repeat everywhere else.
27:01We saw Steve Mo. We saw how incredible our trailblazers are. They are going to be even more incredible with AI force. They are going to be even more powerful to administer, develop, and operate these systems across all of these layers. It is really awesome. And you're going to see the demo and pay attention. It's going to be really incredible.
27:27Now, we've talked about the vision of lighting up the data, making sure, excuse me, making sure your data is ready for you. And two, making sure all of our apps, which were always built this way, always built with metadata first, so that this moment would be a moment they could take advantage of, are also ready for you. and three the agentic layer as well so that it can really deliver that value.
28:00Now I know many of you are already starting to use these incredible agents. How many of you have been on salesforce.com or informatica.com or already using Piper by the way this qualification agent quite a few hands.
28:13It is amazing. You know you're talking to Piper. We're going to demo it in a second. You know, it's helping to qualify your prospects and your customers. Hunter Hunter went out and generated $500 million of pipeline for me last quarter. It was kind of amazing what p what Hunter did. Casey Casey answered five million customer service issues for me u so far since I launched it about 18 months ago. And Paige is
28:43doing our ITSM work and HR capabilities. And Marshall is doing this incredible work as well in the supply chain. And now we have Finn, which is the number one customer service agent. We're even using that on help.salesforce.com already. It's incredible what Finn is.
28:59And we got that running, I think, in about 12 days at Salesforce. It's an incredible capability that you can go super fast with. that idea that you have those three layers data apps and semantics and agents and then add the interface on top. Adding the interface on top means that everything is going to change. So one of the things I noticed when I was with all the customers for the last two months and it was pretty
29:28incredible being there with everybody but the applications kind of looked mostly the same that they've looked like for the last few years. And I would say to the CEOs and CIOS and cos of these companies, do you feel like you've gone through an enterprise transformation?
29:43Well, we've got this pilot going or we tried this or we did that. I think when you put this interface on, everyone will see that their systems have now changed.
29:56Okay, so let's take a look at cloud force. This is Salesforce and Claude.
30:01It's the number one AI meets the number one CRM. It is that live interface built around you. If you are a co-work user, you are going to love this platform. We use it at Salesforce. We use it aggressively. We turned it over to our operating unit leaders several months ago. They have been running their businesses. When we were doing the focus group for this room, I was sitting next to Miguel Milano, our new chief operating officer. Miguel, are you in the room? Where? Stand up. Here's Miguel
30:30Milano, our new COO. Congratulations, Miguel. I was sitting next to Miguel and he was using Cloud Force to run Salesforce. It was incredible. And he was also using Slack at the same time.
30:45It was hard to believe. Now, for for those of you who use Slack, how many Slack users do we have here? Raise your hands. Oh, quite a few. Oh, I'm surprised. Well, Slack is where AI works. It's pretty awesome. I mean, we bought this company six years ago. We have invested a ton in this company, transformed it. It's done amazing. It's become our very fastest growing product.
31:09So many AI companies here in the valley, like within a mile or two of this building, all run on Slack. It's awesome. But one of the things though about Slack now that you have is Slack Force. So that same user interface that is running from AI Force in Claw Force is also now running in Slack. And you're going to see that at the show. And for those of you who are coders or who are using coding agents in your businesses, did you know now you can code inside
31:38Slack, you know, coding has traditional been a single player sort board? It's a single player sport, but now it becomes a multiplayer sport. And you can write, review, and ship code together with agents. And all of Salesforce is available inside Slack with Slack CRM.
31:57So you can use Slack to run Salesforce and many of our customers are already using Slackbot millions every single week where they're reading across their DMs, they're reading across their channels, they're reading across the whole data set and letting Slackbot provide the AI for the enterprise. That is why Slack has become Salesforce's fastest growing product. Okay. And there's one more piece of this for those of you are in Lightning. Anybody here
32:26use Lightning by any chance? Okay, we have a few Lightning users out there.
32:31Now, Agent Force Co-worker is running inside Lightning as well. So, now you can have that same live interface in Lightning. So, if you use Co-work, you've got it. If you have Slack, you've got it. If you've got Lightning, you've got it. And I bet by the time we get back here a year from now, we'll have dozens of live interfaces running on Salesforce. We've transformed our architecture. Look at this. You can see that core data layer with Informatica
33:01and Muleoft. You can see it with Tableau and and how it's working to deliver that core system. And then you can see the application layer and all the different applications are now headless and providing that API and that capability and the agentic layer as well. and all the agents that you need to run your business or build your own agents with agent force. Also, all of these incredible pieces helping
33:30to create and empower those trailblazers that are so important to us. We want to make sure that Trailblazers are successful. They've built 12.8 million custom enterprise apps. They've done countless API AP apex calls and API calls. They've built these incredible systems. It's been awesome what the Trailblazers have done and this is going to elevate them to an incredible new place. And we're delivering new versions
33:59of Salesforce, including our new AI Force Max edition, which bundles all of this together. So you can have one core product that you can acquire that delivers all of this functionality to you. One product, AI Force Max, with all of our functionality built together. So there is no concern. Do you not have everything you need to be totally successful right now? So please welcome to give this incredible demonstration
34:28our new president of applications and marketing, Patrick Stokes.
34:37All right. Thank you, Mark. Good morning, Dreamforce. It's awesome to be back with all of you. I love doing this every year. I hope I get to keep doing it. We'll see here in a moment. So listen, six months ago, we held an event. It was actually right across the street to launch Slackbot. And at that event, our co-founder, Parker Harris, you all know Parker. He's sitting right over here.
35:01There he is. He looked right into the camera and he said something a little weird. You want to know what he said? I've got the clip. Let's actually just watch the clip. We are basically saying, "Why should I ever log into Salesforce? I built the Lightning UI. I worked really hard on it. Why should you ever log into Salesforce again? Maybe you never will."
35:29Crazy thing to hear, right? Crazy. You know, if you're any other software company, that would be a terrifying thing to say because other software companies, they think their product is the UI. But that's not what we think at Salesforce. that Salesforce, our product is the trust that all of you, our customers put in us to hold your data, to hold your workflows, your business processes, your permissions, your security rules. That is the Salesforce
35:59product. And we asked ourselves, what would it look like if we could plug that product in to a new interface, to an entirely new interface and a Gentic interface? And that's exactly what we set out to do with our friends from Anthropic. Now, here I am inside of Claude Co-work and I'm about to show you my interface. Everything you are about to see is something that I asked Claude to do for me. And before I show it to you, I'm going to give you one last
36:28warning, which is despite what Parker just said, you are going to see just a tiny little bit of lightning in here. Just bear with me. Okay, here we go. Hello, Patrick. Here are your deal signals for today.
36:56Okay, buddy. This just in. The quarter sits $8.2 million short of your $285 million target with three weeks left to run. Northstar needs your attention. $4.8 8 million 10 days past close and a block security review. Those are your signals, pal. Your command center has the answers. Trailblazers, welcome to Dreamforce. Digital Parker out.
37:33All right. Thank you, Parker. Appreciate the insight. So, look, this is my Salesforce. Like I said, everything that you see here is something that I specifically asked for and Claude helped me bring it together. I can see if I expand this, I can see my pipeline coming in from around the world everywhere. I've got a new opportunity opening up. I can see all of my service data coming in where my cases are landing around the world. So, I can see where my hotspots are. I can even see
38:03all of my marketing data. People interacting with all of my different websites, interacting with Piper on my website, signing up for new campaigns, interacting with campaigns, all in this live interface. But this is more than just an interface to look at data. Remember, we're combining this with AI. In this case, Parker, who's got a lot of insights, right? And Parker reminded me right when we started there that I have a problem with Northstar communities.
38:30and he said, "You should probably take a peek at that." Now, I know Northstar happens to be based in San Francisco. So, I can click into San Francisco here to drill into the pipeline that I have.
38:42I've got two accounts that have opportunities. I'm going to click into my Northstar account here. And there it is. There is that security review that is blocked. And it's actually kind of bad. We've got $4.8 8 million in open pipeline that is not going to close unless we get this thing moving. Now, I wanted a way to let my team know that this is unacceptable. And I did that in the most Patrick way that I could think
39:08of, which is I asked Claude to code in a sad trombone. And uh that actually sends a real activity over to Salesforce. So that logs in this account record so my team knows that I'm pissed off. If I wasn't pissed off, I could do something that I've always wanted to do, which is blow an air horn on the Salesforce stage. I can do this as many times as I want. Nobody can stop me.
39:39Okay, but to get real for a second, what do I actually want to do? What I want to do is I want to send a Slack message over to my team. I need to get them rocking and rolling on this opportunity.
39:50So, we're going to click into this Slack interface. And I said, "Hey, give me a way to have Claude generate, but let me be able to rewrite the uh the message if I want to." So, I can do that right here. We can say, "Hey, Dreamforce." It helps if you spell it right, although it actually doesn't really matter. God, it's hard typing on stage. There we go.
40:08And then all I have to do is post this over to Slack. And if I get over there fast enough, there it was. You saw it just pop up. 10:46. There is our message right over to Slack. getting our team rocking and rolling. Okay, now I bet you're probably wondering how this all actually works. And let me tell you, so it all starts right over here. If we go into, excuse me, plugins, you'll see we've got this brand new plugin, Salesforce for Claude. Now, this plugin
40:38solves all of the hard problems. Who's heard of MCP servers here? Who knows what MCP servers are and how to use them? A lot of hands are going to go down, right? They're hard. This is a new technology. Who knows how to uh enable zero data retention, right? Not many people who's written skills for Claude, probably a few more of you, right? This is hard stuff. And we sat down with our friends at Anthropic and said, "What if we could put all of that together into one package, one plugin that if you have
41:06Claude Enterprise, you can just go in, turn it on, and pick the users that you want to give access to." So that is exactly what we did. But what about that UI? How did I create that UI? Some PM didn't create that for me somewhere.
41:20That is a UI that I personally created for myself by just asking. And I'll show you that conversation right here. Here is the complete conversation. You can see where I started. You get up and running on these interfaces. I'm not kidding. in like six to eight minutes.
41:36And then you have a few days worth of back and forth as you iterate and you add all of the silly features like I did with Sad Trombones and that awesome 3D Parker that you s that you saw. All of that. Look at that. Literally create an avatar of Parker Harris in his lightning suit. Now, I had to give it some things, but that is how we do it. Now, the last question I want to answer for you is how on earth do you get this thing, right?
41:59Well, we can show you. Now, Mark mentioned the uh the pricing and packaging earlier, but this is Dreamforce, baby. We don't want you to worry about pricing and packaging. What we want you to do is go get your hands on this thing. So, for the time being, everything that you just saw is in open beta. Any one of you can go, you jump over to the app exchange. I'll show it to you right here, right again, inside of Claude. Look for this plugin within the app exchange. Fill out the form.
42:28Give us your org ID and we will turn you on today. If you are not here with us at Dreamforce, of course, we've got a trail head. I I blew right through the applause, but that's okay. You'll do it afterwards. And if you are here with us at Dreamforce, I I beg you, get over to Moscone West. It's across the street. We have AI learning labs. You will get in there. There is an ocean of laptops with claw force setup. You can learn how to build your own command center and walk
42:56out of here with your org turned on. So that is AI Force. All right. Thank you. So now we have something incredibly special. And to do that, I'm going to reintroduce Mr. Mark Benning off. Mark.
43:14All right. Great job, Pat. How about a hand for Patrick who's excited about that interface?
43:21That is just the beginning of the interface that you're going to see. I think AI Force remains the most exciting thing we have ever done at Salesforce.
43:28And to see this first version of it running on Co-work and Claude, which is amazing. I don't know if you saw the cover of Time magazine today, but Co-work is also on the cover of Time magazine. And here we have the CEO of Enthropic right here, Daario. Hello, Ario. How are you?
43:45Hey, great to have you. Fantastic.
43:49Great job, Daario. You're doing an amazing job leading the AI industry, guiding it all right from our Slack headquarters building. We watch you every day.
43:58We're renting it from you.
44:01It's all good karma, isn't it? And uh we're watching you doing an incredible job. You become the number one AI in the world, three times larger than the nearest provider. It's been amazing to be partnered with you. It's all been very karmic and kismmet and good. And one of the things I have to ask you before we get into the interview, I want to talk to you about AI Force. I want to talk to you about Cloud Force. I want to talk to you about how you're running your own business. But wow, you wrote, you know, you I mean everything from your first essay that you wrote, you
44:30know, about loving grace to to the essay this weekend on pacing has been incredible. But give us your state of the AI industry and pacing and where your mind is right now.
44:42Yeah, I I think it's maybe easiest to explain it by an analogy. So, let's say you're running a car company and another car company, not yours, they have some kind of safety incident, right?
44:52Something goes wrong with the brakes, uh, you know, something with the manufacturing. Now, you believe you have the best safety record in the industry.
45:00What do you do? How do you approach it?
45:01Obviously, it's very tempting to attack your competitor and say, "These guys are unsafe. We're safe." But I think the more responsible way to respond to it is to say, "Hey, first of all, let's look let's look at our own record, right? We may not have had this big high-profile incident, but I'm sure we're not perfect. Let's look at everything and we can always be better. Let's make our practices better. Um, let's recommmit transparency. Let's invest more in safety. Then let's organize the rest of the industry and say, what can we do to
45:31set standards for everyone? What can we do to make everyone's standards better?
45:36And then finally, there should be an international component to it. And and that's essentially the the three-step plan that I laid out that I laid out in the essay. the the first of which we committed to and the the others of which we're going to have a dialogue with the rest of the industry about and I think I think that's the way to lead the industry forward to set an example to say that everyone can always be better.
46:00Let me ask you a question Dario. You know it's been amazing what you have been able to accomplish like I said but there are a lot of surprises also that you have gone through. So you know just tell us what has been your biggest surprise over the last decade and you know you've obviously been heads down in AI now for 10 years really in earnest.
46:21What's your biggest shock about where we are right now? you know it's it's been the pace of the progress not just of the technology but of the economic side of it. So we you know I formulated the scaling laws along with some of my co-founders which tell you that AI models get smarter and smarter the more compute you throw into them. And so we had a prediction of just how capable these models would be. But I think what we didn't appreciate is that it would lead to these companies growing so fast
46:50to all these incredible, you know, products that we're working together on and you've been talking about today and and how quickly they would become central to everything that's going on in the world, right? I just watched the talks before that where, you know, you guys talked about MCP and co-work and claude skills and these are all new things that people are just beginning to use, but they're being adopted so quickly because the economic value is so is so great. So, I' I've just been surprised that such a pace is possible in the business world.
47:20Well, I'll tell you at Salesforce, we are huge co-work fans and also when I was in Europe, I met with so many customers who are co-work fans. It's incredible what you've done with the product. I noticing over your shoulder here you've got a few Salesforce alumni behind you who are helping you to run your company which you train them well Mark you train them well trying to do my best to help the whole industry you know I measure myself by how many CEOs cos
47:47and CRO are in other companies that all came from Salesforce you you do a fantastic job of that no truly truly you do thank you but what I want to say is this I I want to say you know yes we're have to keep our eye on the pace of AI you know it's been amazing what's happened over 10 years no one could have written the story now these interfaces are truly amazing the demo we just saw is remarkable I think every customer here
48:16wants to have that same interface on all of their systems everybody wants to unlock the trap value you know what's what is your kind of recommendation for everyone in this room and the virtual room. Obviously, you can see we have 10,000 people all over this room, but 10 million joining us online. You know, what actions do you want us to take?
48:37Yeah. So, you know, I would I would just say when I look at the technology versus how much it has diffused, even if we freeze the technology in place, which we're not doing, pacing the frontier is not not doing that at all. The technology will keep getting better. But just suppose we freezed it in place.
48:56Even if that were the case, we're making use of maybe only five or 10% of what the possible value of the technology is.
49:05So, I'll I I'll give you just an example that relates to what we're doing together and to the uh CCO you just uh you just pointed at, which is that Paul uh you know, every day now he he wakes up and if he wants to look at, you know, our our head go to market prospects, he still uses Salesforce, but he uses Salesforce with Claude. He talks to Claude using Salesforce's data about, you know, what are the what are the 10 biggest deals we're doing this week?
49:31What are the 10 deals we're most likely to lose? What are the themes in those deals? How do we win those deals? You know, just just making use of all the information fluently with Claude and and it's it's really incredible and and the fraction of people who have seen this and seen that this is possible is still small compared to those who could gain utility from it. And so there is still so much diffusion left to do.
49:54Well, we are really excited to wake everybody up at the show to show people what the possibilities are for the future, how we're going to show them that data layer, which as you know, I think is really critical, the having that grounding of the data. We've talked about that so many times. The application and semantic layer, giving it the AI even more intelligence capability, the agentic layer that you've really have helped pioneer, and now this incredible interface layer. and we're so excited that the first one is on co-work. Congratulations. Well done.
50:23We're going to do incredible things together.
50:25Mario, you're doing a great job. Thanks for everything you're doing for the whole industry. We're so grateful to you.
50:29Thank you for having me.
50:30Really thrilled. Thank you so much.
50:32And thank you for coming to Dreamforce.
50:34Please thank the anthropic team.
50:43And now, please welcome back from that brief intermission, Patrick Stokes. Give him a hand. All right, me again just for a minute. Okay, so I think you can see how special this is. And what I really want is for you all to go out and feel it. You know, Daario was right. When you start using Salesforce with an agentic interface, the amount of value that you get from Salesforce just explodes. It's an incredible experience.
51:14Okay, so we've talked about AI Force. It's time to talk for a few minutes about Agent Force. You know, Agent Force has been this incredible platform for us. I think I was the one launching it maybe two or three years ago. I've lost track of time. Uh right up on this stage. And then in that time, we have over 30,000 customers on this platform.
51:35We're doing 7 billion AWUs. We've been adding more and more to it like agent script and voice which are GA now. But you know, we've kind of learned something as we've started putting this out. This is built as a platform. So any of you can come and build your own agents. But what we learned is that building agents, it's actually kind of tricky. Building with a probabilistic system is a new muscle, is a new skill that we all have to learn. And so we wanted to solve for that. So this year
52:04we have been hard at work building out ofthebox agents that sit on top of agent force that anyone in the organization can go and implement and deploy. Anyone not just it but your business users as well. And that starts with agents like Hunter. Marcus talked about this a little bit.
52:22outbound sales agent out there responding to your to your leads, hunting them down and trying to turn it into real pipeline or Piper, which you're going to see in just a moment, which sits on your website, responding to questions that all of your customers might have. And then of course, we have Casey when you need to get help. You can go see Casey right now on help.salesforce.com.
52:44You can deploy this on your own website so that your customers can get help. But your customers aren't the only ones who sometimes need help. Sometimes your employees need a little bit of help as well. And we have Paige for IT service and HR service. So if your laptop breaks, you know exactly where to go.
53:01And as Mark pointed out, we're incredibly excited about our allnew customer agent, Finn, which is just an incredible agent. I hope you get down to the campground to see Finn. And now to bring Agent Force.