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Big Ideas
Product workflows need an execution layer. A workflow diagram captures the general steps toward a goal; an individual instance also contains “meta work”—the follow-ups, answers, evidence, and coordination required to keep each step moving. The article proposes an execution map, a personal representation of that hidden work, arguing it applies across B2B workflows and to AI personal assistants. Build one by asking at each node: who approves, what proves completion, who starts the next step, and when to follow up; classify requirements as answers or evidence. One PM implementation keeps no more than five initiatives, maps each from a concrete goal to a desired outcome, has Claude generate daily next actions, and updates the maps at day’s end.
AI roadmaps need an economic-utility test. One AI discussion cautions that capability demonstrations—such as mathematical breakthroughs—do not by themselves show market value; ask whether the capability removes a roadblock to an economically useful task. The same conversation argues that small teams may now deploy very large amounts of capital productively, shifting some constraints from engineering toward capital and changing assumptions about scope, competition, and defensibility. For PMs, require each AI bet to name the user task, the economic bottleneck it removes, and what must be true for distribution to convert capability into value.
Tactical Playbook
Define ownership at the failure boundary of embedded products. An embedded-payroll evaluation proposes a native customer experience with a provider handling infrastructure and operations, but the terms “embedded” and “white label” vary. Before choosing a provider, write down who handles failures and support, how much change control and roadmap independence you retain, whether scope can expand into tax questions, and whether a fully native shell makes customers assume you built the service. Treat those as product requirements, not procurement details.
Use reference apps to capture structure, not screenshots. A field report says saved screens were rarely revisited; the reusable artifact may be the hierarchy, navigation, and paths underneath. In one test, 10 store screenshots produced 14 screens and five paths, but five screens were inferred and confidence was only 5/10; store listings also omit empty, failed-payment, and logged-out states. Use extracted maps as hypotheses, then validate missing and failure flows with live product research.
Case Studies & Lessons
Generated-content MVPs face a quality–cost trap. A learning-product builder says a frontier model must research, structure, create examples and interactions, and quality-check each experience; cheaper models improve economics but may feel shallow enough that users do not want another experience. The proposed experiments are a mixed pipeline, expensive planning or review, or spending more on the first experience—while rejecting both premature margin optimization and validation of a weaker product. The takeaway is to validate the full experience while making cost per successful experience an explicit constraint before scaling usage.
Career Corner
Navigate for progress, not title. A career-change framework treats the worker as the customer and the next move as the product, then asks six questions: desired progress, career quest, best-fit work, possible moves, trade-offs, and whether the need can be met without leaving. Start with a 10-minute diagnosis: write concrete “pushes” driving change, concrete “pulls” you want, and circle the two or three of each with the most emotional weight. For passive search, one note argues that more-senior roles increasingly arrive through outbound-only outreach; keep roughly 1% of your energy open and define a once-in-a-lifetime PM opportunity against a three-year lighthouse goal.
Tools & Resources
Run strategy prompts in multiplayer. A strategy-prompts activity shared in the current feed is meant to create team discussion; its test is that propositions challenge assumptions and the activity works in multiplayer. Try the strategy prompts activity with a cross-functional group and record which assumptions change.
Choose the canvas by discovery mode. In a B2B HR permissions redesign, FigJam worked best when discovery started with design and screen critique; Miro supported broader discovery with interview notes, workflows, voting, and a decision log, but required governance to prevent sprawl, while FigJam fragmented context beyond UI work.
Coverage caveat: no prior-brief text is included, so exclusion against previously covered topics cannot be verified. The ranking below is therefore source-intrinsic.
1. Read first: “Execution Map”
This is the strongest genuinely new PM-practice candidate: it explicitly names a new software primitive, supplies a construction method, links to an immediately usable LLM skill, and demonstrates a PM operating loop.
- Read exactly: L41–L59. The post distinguishes ordinary workflow abstractions from the “meta work” of keeping individual steps moving, then proposes an execution map representing the work a person must do to complete a workflow; it argues that context-aware LLMs can build and maintain these maps.
- Then read: L87–L105. This is the reusable framework: for every workflow node, identify approvers, required proof of completion, communications needed to start the next step, dependencies, and follow-up timing; classify requirements as answers or evidence.
- Tool/action passage: L165–L181. The skill accepts a workflow diagram, summary, or knowledge-base links; asks clarifying questions; produces Graphviz plus a text summary; and can support either personal productivity or a formal product feature.
- Optional PM implementation: L183–L193 shows a concrete loop using maps for up to five initiatives, daily Claude-generated to-dos, end-of-day updates, and manager communication.
2. Read second: generated-learning MVP quality/cost decision
This is a useful product decision under uncertainty, but not a validated framework. The builder weighs expensive frontier-model generation against cheaper models that may feel shallow, and considers a mixed pipeline in which the expensive model plans or reviews—or is reserved for the first experience—while rejecting both premature margin optimization and validation of a weaker product. The supplied passage ends with the author asking others where to draw the line, so frame it as an open decision heuristic rather than a proven prescription. Read exactly: L3–L15.
3. Read third: Miro versus FigJam field decision
This is a compact, actionable discovery-tool comparison. FigJam is reported to work best when discovery starts with design, while Miro supports broader cross-functional discovery through interview notes, affinity mapping, workflows, voting, and a decision log; the tradeoff is Miro sprawl versus FigJam’s fragmented context once work extends beyond screen design. Because the author closes by asking where teams draw the line and reports no final rule or outcome, use it as an evidence-based field note, not a new framework. Read exactly: L5–L13.
4. Optional lightweight tool: strategy prompts activity
The source offers a directly usable team activity and gives its governing test: strategy should contain propositions that challenge assumptions, and the activity should be tested in multiplayer mode. Read exactly: L9–L11. It is actionable but too lightly specified to displace the Execution Map in the core digest.
Adjacent, not core PM practice: career-navigation framework
Lenny’s guide presents a substantial repeatable system—six questions plus exercises and tools—but it is career navigation rather than product-management practice. If a PM-career item is wanted, the smallest useful passages are the pushes/pulls progress exercise at L63–L77 and the energy-profile method: calendar audit, energizers/drainers, and theme extraction at L223–L251 and L259–L275. Aakash Gupta’s and Shreyas Doshi’s items are narrower inbound-job-search tactics, so exclude them from the core PM digest unless career advice is explicitly in scope.
Discovery and problem framing: Legora chose the broad space of legal AI rather than a narrowly defined initial problem; the founder contrasts this with a problem-first approach of solving a specific, clearly valuable problem and expanding from there. The non-lawyer founding team learned the domain through cold-emailing and messaging lawyers, offering to pay their hourly rate for lunch, and then working closely from inside one of the largest Nordic law firms. Their first YC rejection exposed weak understanding of lawyer segments; they returned two months later with a new name and platform after doing the necessary market homework. Their takeaway was that formal domain expertise may not be essential when a team is willing to learn deeply from customers, although the suitability depends on the market.
Prioritizing reliability and product focus: Because legal customers effectively give vendors one chance—product failures, excessive lag, or outages could leave the company “toast”—Legora froze sales for six months to improve the product. Early democratic feature voting had created too many features; the team rebuilt for launch and designed the platform to adapt as underlying models and agent frameworks changed. In October 2024, it consolidated the lessons into a simple product manifesto shared with the 25-person team; the founder links this refocus to stronger product competitiveness, momentum for entering the US, and the acceleration from $1 million toward $100 million in ARR.
AI product methodology: Instead of investing primarily in fine-tuning, Legora bet that general models would improve and focused on delivering their value to the market today and one step ahead. For a product supporting multiple models, the team treats use-case evaluation as a core product capability: lawyers create realistic use cases, run evaluations, and use the results to route work according to the trade-off between intelligence and cost. Privacy, hosting, data-processing agreements, and customer policies are product constraints as well: early sales emphasized private conversations and European data hosting, while some banks and law firms reject certain model providers.
Customer-feedback execution loop: The founder describes velocity and the ability to iterate on customer feedback as a critical early-stage skill. Even at larger scale, customer problems from calls are posted directly in the product channel with an expectation of rapid turnaround and customer delight, while the team guards against zigzagging away from the broader product vision.
Proactive-agent roadmap: Legora is moving from reactive agents that execute explicit prompts to proactive agents connected to context and triggers. Examples include automatically routing an incoming contract to an agent, escalating only when lawyer review is needed, or organizing a data room and producing a due-diligence report without a user initiating each step.
Scaling product-team operations: Legora evolved from having no formal goals and maximizing outcomes day by day to giving everyone visibility into monthly goals as the company reached roughly 750 people; the founder identifies communication as the capability that breaks first during scaling. The team reinforces shared accountability by celebrating wins, mourning losses together, and immediately switching to solution mode rather than blame.
Career and leadership skill: The speaker identifies storytelling as an underappreciated leadership skill because founders must sell the product and company narrative to themselves, employees, investors, and customers; he attributes his own development partly to repeated exposure and recommends deliberately building the skill during school or early career.
- Optimize for progress rather than a promotion ladder. AI is redrawing job boundaries and day-to-day responsibilities, making a repeatable process for identifying the problems, people, and environments where you do your best work more durable than following a fixed title path. The career-navigation process applies a product lens—treating the professional as the customer and the next career move as the product—and asks six questions covering desired progress, the motivating quest, best-fit work, possible moves, trade-offs, and whether the need can be met without leaving. Progress is contextual: it may mean autonomy, flexibility, recognition, or stability, and can be a lateral move or apparent step back if it solves the most important problem in the person’s life.
- Diagnose the move with pushes, pulls, and a career quest before evaluating openings. Write the concrete frictions driving a change, ask “why” until reaching root causes, list specific desired outcomes, then circle the two or three most emotionally significant pushes and pulls; their combination defines the career quest. The four recurring quests are get out of a damaging environment, regain control over time and workload, regain alignment with strengths and values, and take the next step toward challenge and growth. Completing “More than anything, I need my next move to…” helps identify the dominant quest and clarify which opportunities to avoid.
- Build an energy profile before switching roles. Map prior roles, audit the past month of calendar activity hour by hour, and describe actual work rather than job-description labels; an AI agent can help interview the worker about calendar blocks and produce the 8–10 core activities. Classify activities as energizers or drainers, repeat the exercise across earlier jobs, and turn patterns into specific conditions—for example, who you work with, what you work on, and which decision-making dynamics are present—rather than vague labels such as “working with others.” The resulting profile provides a basis for evaluating opportunities and questioning hiring managers or peers before accepting a role.
- A product-career example shows why title and scope are insufficient filters. A product professional at a large technology company pursued a startup role leading analytics to solve an apparent lack of leadership opportunity, but the deeper diagnosis showed that he liked product, wanted more time with his young children during a home renovation, and was not excited about leaving product; the new role solved the immediate problem without providing the progress he needed personally or professionally.
Claire Vo announced cxo.dev, a new AI transformation consulting offering for “AI-pilled leaders,” explicitly positioning it as built by builders rather than consultants. She says she is starting it because she is having “the most fun” building with AI and believes every company should do so.
- Sales-to-PM candidates should turn customer exposure into product evidence. Sales experience provides customer context and firsthand buyer pushback; candidates should frame that experience as customer discovery, then prepare for APM interviews by practicing product-design answers aloud with a clear user → need → solution structure.
- Build a portfolio around a real problem from the current job: write a one-pager, create scrappy Figma or PowerPoint mockups, publish detailed case studies that emphasize outcomes rather than tasks, and pursue internal product work or PM shadowing. A practical case study is a teardown of a product the candidate sold: map its funnel, identify a leak, and explain proposed changes. One commenter cautions that landing the first APM move is currently very difficult.
April Underwood highlights Claire Vo’s AI-readiness assessment as a way for companies to evaluate their own AI readiness, with Vo’s team positioned to help accelerate it.
- Use a 1% career-search rule: Even during a demanding PM role, reserve roughly 1% of your time and energy for staying open to inbound opportunities rather than shutting down completely.
- Set boundaries while remaining discoverable: Tell recruiters, “I’m not looking right now,” but invite contact for a “once-in-a-lifetime PM leadership opportunity”; define that opportunity using a three-year “lighthouse goal.”
- Treat job searching as a spectrum, not a binary state: Move among being uninterested, open to connections, open to the right opportunities, exploring, and actively interviewing; more-senior PMs should generally expect to stay in the market longer and remain passive for longer before choosing a role.
- Electric’s pivot illustrates when PM and company leadership should abandon a legacy model: despite reaching $50M ARR and raising $200M, the managed-services-plus-software combination delivered neither the profitability and stickiness of services nor the margins and scalability of software. The company chose to rebuild around native AI and SaaS products, spin off and sell its services division, and pursue major distribution partnerships.
- The rebuilt product targets high-friction IT operations: tasks such as creating accounts, ordering and provisioning laptops, securing data, and answering support tickets are compressed from multiple hours to about 60 seconds. Electric distributes the product inside payroll and HCM systems used by customers of ADP, Paychex, UKG, Justworks, TriNet, and iSolved, making existing workflows the discovery and adoption channel.
- Its execution model combines continuous customer contact with rapid shipping: the founder joins customer calls weekly, while product and engineering teams ship features quickly. The stated roadmap extends from organization-wide AI using existing HR/IT data, access, and governance to automatically generated automation recommendations and technology/AI-spend optimization.
- The strategic takeaway for PMs is to avoid protecting revenue that belongs to a weakening product model; Hiten Shah frames Electric’s experience as evidence that companies may need to “kill your old business before the market does.”
- A Bangalore PM candidate with 10+ years of industry experience and six years in product management highlights product strategy, discovery, roadmapping, prioritization, 0→1 and modernization work, AI/GenAI and data products, and cross-functional customer problem-solving across complex B2B/B2B2C products.
- The candidate’s career-positioning thesis is that PM hiring should assess problem understanding, critical thinking, customer collaboration, stakeholder management, and the ability to turn ambiguity into value—not only exact resume-to-job-description matching.
- One commenter recommends tailoring the resume to every posting and actively seeking LinkedIn referrals, claiming this works better than generic applications in Bangalore’s difficult hiring market. Another commenter, who says they recently hired two PMs in the region, reports that AI-generated application material was an automatic disqualifier in their process.
- SaaS changes the PM operating model: After moving from B2C consumer roles centered on data, experimentation, and product-led growth into two hospitality-tech SaaS jobs, the author observed more platform incidents, less PM influence, sales-led roadmaps, and much higher stress—“at least 4 fires a week.”
- Discovery is more front-loaded when experimentation is weaker: A SaaS practitioner cites lower tolerance for technical failure and too few users for statistically significant experiments, requiring teams to establish that a proposed product will improve growth, engagement, or retention before building. The same practitioner says platform investment makes SaaS slower and more deliberate than an MVP-heavy “see what sticks” approach.
- Reliability becomes a core product and commercial responsibility in enterprise SaaS: One B2B SaaS practitioner reports almost daily P1/P2 incidents in a complex product, with some failures affecting only narrow customer subsets. Their product has contractual five-nines uptime commitments for customers including nearly half of the Fortune 100; exceeding roughly five minutes of downtime per year can trigger SLA credits, while outages can also cause customer revenue loss, reputational damage, and intense executive, legal, and finance scrutiny.
Andrew Chen distinguishes daily active users (DAU) from hourly active users (HAU) and argues that products with high-retention HAU usage can reach trillion-dollar scale. This suggests PMs should evaluate usage frequency and retention—not DAU alone—when assessing product health.
- Large-company PM roles can expand well beyond core product work into demos, sales, marketing, project management, implementation, and support; one PM reports spending much of their time chasing other departments to complete those responsibilities rather than focusing on core product work.
- A practical boundary-setting model is to decline routine ownership of adjacent functions while preserving targeted collaboration: one senior IC accepts roughly 3–5 demos for a new launch to learn what works and develop the script, then avoids becoming ongoing demo support for sales; they decline implementation and most documentation work, reserving PM time for customer problems tied to revenue or growth, longer-term strategy, and cross-functional facilitation.
- When evaluating PM roles, candidates should ask explicitly whether PMs are expected to handle activities such as demos or other adjacent responsibilities, probe the level of organizational support, and read between the lines of the answers. A transition tactic is to provide demo guides and join early calls as backup while teaching partner teams to take ownership.
- Cross-functional overload is also a burnout and role-design signal: after a difficult launch involving tasks such as documentation and marketing materials, one Fortune 500 PM attempted to resign, received a sabbatical and role change, and subsequently limited their work to internal tooling and execution-focused responsibilities.
- Execution Map framework: Extend a conventional workflow—which captures general business steps—into a personal map of the “meta work” required to move each instance forward, including preparation, follow-ups, communication, answers, and evidence. It is especially useful for complex B2B processes where the participant’s actual work is much messier than the formal workflow.
- How to build one: After each workflow node, identify the reviewer or approver and what proves completion; determine whom to contact to start the next step and what they need; and set a follow-up wait period. Classify completion requirements primarily as answers or evidence.
- LLM-enabled PM workflow: Feed an LLM a process diagram, text summary, or internal knowledge-base links; answer its clarifying questions; then use its Graphviz diagram and linked text summary as the execution map. One PM implementation limits work to five open initiatives, maps each from a concrete goal to a desired outcome, asks Claude for daily next actions, updates the maps from end-of-day progress, and uses the relevant map section for manager updates.
- Design caveat: Execution maps cannot be meaningfully compressed without losing fidelity, so the product should surface the next action rather than require users to understand the entire map; unlike multi-person workflows, maps should be extensible and customizable for their primary user.
- Adoption and product trust build progressively: evaluate whether a product moves people from trying it, to trusting it with something small, to making it part of their work or life. This progression can be more informative than launch metrics when judging durable product success.
- “Product thinking” is described as a vague, broad term rather than a well-defined, step-by-step framework. A more useful learning approach is to specify the product topics or skills sought and build a tailored 101 from books, blogs, videos, and LLM-assisted resource synthesis.
- Distinguish the newer, less-settled “product sense” terminology from design thinking: commenters characterize design thinking as having established steps and academic roots, while product sense may be a newer term shaped partly by commercial hiring and growth. Treat it as a developing concept rather than a canonical methodology.
- A practical PM research tactic is to formulate specific resource questions instead of broad requests; research is identified as an important PM skill.
- Conflicting customer feedback can come from support, sales, and customer conversations; raw request counts may mislead because many smaller accounts may matter less than a few customers tied to a major renewal.
- The discussion recommends starting with product strategy and its goal, then evaluating each signal by how strongly it supports that goal and how difficult it would be to build, rather than reacting to the loudest stakeholder.
- A practical discovery approach is to ask customers and internal stakeholders specific questions linked to the strategic goal, use discovery frameworks for structure, and prioritize the opportunities that emerge.
- The thread identifies an unresolved process question: whether teams maintain a system that consolidates evidence from calls, support, sales, and research and links it to opportunities or decisions, or whether PMs handle that work manually.
- Use Cutler’s strategy prompts activity to get teams into strategy conversations; run the activity in “multiplayer mode,” which he identifies as the real test, and evaluate how it worked with the team.
- A real strategy should contain propositions that challenge assumptions the team would otherwise take for granted.
- Validate AI capabilities against economic utility, not benchmarks alone. The speakers argue that mathematical breakthroughs are not yet evidence of product-market value because many such problems had little market incentive; PMs should ask whether a capability removes a real roadblock to an economically useful task and translate platform advances into concrete applications.
- AI is changing company and product-building constraints from engineering-bound to capital-bound. The discussion suggests that a 20-person team could deploy $1 billion productively, enabling small teams to pursue much larger product scopes and requiring a reassessment of assumptions about capital, competition, productivity, and defensibility.
- Domain expertise can become a stronger starting point for software products. AI and no-code tools may let people with deep operational knowledge build software without spending years implementing it; the doctor-scheduling example shows why discovery must capture workflow complexity such as appointment duration, required equipment, blood draws, and parallel scheduling—not reduce the problem to a generic calendar.
- AI is lowering some startup barriers while incumbent inertia remains a competitive moat. Access to capital plus effectively unlimited demand for tokens and GPUs can make distribution and top-of-funnel growth easier for AI startups, while incumbents remain constrained by established sales channels, compensation, organizational structures, legacy systems, and customer commitments.
- AI product claims need explicit capability and risk boundaries. The speakers describe current models as strongly tied to their training distribution and remain uncertain about out-of-distribution performance, transfer learning, guarantees, and productivity impact; in biomedicine, AI can surface patterns and research directions across large paper collections, but efficacy, safety, and human-patient testing remain the difficult bottlenecks.
- For a B2B HR permissions redesign involving product, design, engineering, research, sales, compliance, and customer success, FigJam worked best when discovery started with design: Figma screens could be pulled in quickly, critiques stayed close to the interface, and participants found the tool easy to pick up.
- Miro worked better for broader cross-functional discovery because one board could combine interview notes, affinity mapping, competitor screenshots, permission models, rough workflows, voting, and a decision log; non-design stakeholders contributed more because the workspace was not centered on UI files.
- The trade-off was governance versus fragmentation: Miro required clear frames, archiving rejected directions, and labels for final decisions to prevent board sprawl, while FigJam remained lighter but split research notes, service flows, and decisions across separate files.
A product reaches a higher bar than momentary delight when it disappears into the user’s behavior: users stop thinking about the product itself and depend on what it enables them to do.
How to figure out your next career move
👋 Hey there, I’m Lenny. Each week, I share deeply researched product, growth, and career advice. For more: Lenny’s Jobs (opens in new tab) \| Lenny’s Podcast (opens in new tab) \| Lennybot (opens in new tab) \| How I AI (opens in new tab) \| Become an AI-Native Builder (opens in new tab) and my other favorite AI/PM courses (opens in new tab)
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Building on last week’s very exciting launch of Lenny’s Jobs (opens in new tab) (that’s a lot of likes (opens in new tab)!), I’m thrilled to bring you a companion post that will help you clarify what job to look for in the first place.
Cliff Maxwell (opens in new tab) teamed up with the legend Bobby Moesta (co-creator of the Jobs to Be Done framework and a two (opens in new tab)-time (opens in new tab) guest on Lenny’s Podcast) to build Vocation (opens in new tab), a career navigation platform that helps professionals figure out their next step. Cliff’s own career has spanned building CPUs, education research, product management, venture capital, and serving as Chief of Staff to the late Clayton Christensen. Based on insights from over 1,000 interviews with professionals changing jobs and hundreds of one-on-one coaching clients, this hands-on guide will help you take a step back and connect with what you truly want from your work—and life.
Let’s get into it.

It’s a disorienting time to work in tech right now. For some, the rise of AI is a thrilling adventure, but for others, it’s a source of existential dread (opens in new tab). No matter how you’re feeling, change is coming. The World Economic Forum reports that by 2030, 39% of today’s skills will change or become obsolete, and more than 90 million jobs will be displaced even as 170 million new jobs will be created.
Every generation of workers in tech has lived through recessions, layoffs, and technological change, but AI’s impact on work will be fundamentally different. It won’t just require new skills. It is redrawing the boundaries between roles and changing the day-to-day responsibilities inside them. Work may feel unstable now, but this will likely be the most stable it feels for a long time.
With this much uncertainty on the horizon, it is imperative that you develop the ability to navigate change. As your responsibilities shift and new opportunities emerge, the durable career advantage will come from knowing what kinds of problems, people, and environments bring out your best work—and having a repeatable process for identifying your next step even when the ultimate destination is unclear.
For the past year I have been building career navigation infrastructure with Bobby Moesta, one of the creators of the Jobs to Be Done framework and a two (opens in new tab)-time (opens in new tab) guest on Lenny’s Podcast. Bobby brings a product-oriented lens to career change: you are the customer, and the right next career move is the product you are looking to purchase.
Through more than 1,000 in-depth interviews with professionals changing jobs (some by choice, some by necessity)—and hundreds more people we have coached since—we identified what helps people make a successful job transition, and built a process to support them.
This is not a laundry list of LinkedIn hacks, resume tips, or ideas for how to automate your recruiting efforts. This is a step-by-step formula for designing a system that allows you to understand yourself, your context, and your best next steps when you’re in a state of change.
In this post, I’ll help you answer six fundamental questions that will instill confidence and focus anytime you are navigating a transition at work. Each question comes with exercises and tools to help you build understanding.
What kind of career progress do I want?
What career quest am I on?
Which work brings out my best?
What possible moves should I explore?
Which tradeoffs am I willing to make?
Can I get what I need without leaving?
Once you know your answers, you’ll be equipped to find your bearings now and every time the labor market throws you a curveball.

1. What kind of career progress do I want?
About a year ago, we coached an individual who,after spending several years at a startup that was running out of funding, assumed his next step was another early role in a venture-backed company.
After evaluating his core motivations and reflecting on his growing desire for impact, he found an opportunity to lead the entrepreneurship center at a local university, a job that he previously would have avoided and that none of his peers would have recommended. When he met with the administration, they effectively hired him on the spot, telling him, “You are exactly who we were looking for.” He’s now crushing it in his new role.
This story demonstrates the difference between career “progress” and “progression,” a distinction that is critical to understand when you are at a transition point in your career.
Progression is the philosophy that underpins most people’s mental model of careers. You start as an IC, get promoted, and up and up you go on the imaginary career ladder. This mindset will become increasingly less relevant as AI continues its march through knowledge work. Job boundaries and job titles will continue to blur, new job titles will emerge, and companies will struggle to neatly map job descriptions and career pathways into their org chart or KPIs.
Progress, on the other hand, is contextual and dynamic. It is ultimately a question of what your professional Job to Be Done is, and allows you to chart your own course rather than follow a single, narrow path of progression. Depending on your context, progress may be about autonomy and flexibility, preparing for the future, respect and recognition, or simply collecting a paycheck during a time of instability. It can look like a more traditional step up, but it may also look like a lateral move or even like a step back from the perspective of others—while it solves the most important problem in your life and gives you space and time to move forward later on.
A focus on progress is an active commitment to putting yourself in environments that will bring out your best. It helps you stand out amid the army of applicants all reaching for the same rung on the career ladder. Progress gives you the freedom to see your career in chapters and create space to be emergent (opens in new tab) rather than assuming you have to write one linear story all at once. To do this, you have to define the progress you’re seeking right now.
A 10-minute progress exercise
Take a blank page (or, if you’d like a live template, we made one for you here (opens in new tab)) and complete the sentence: I want to leave or change my current situation because…
Write down every friction or negative force you’re experiencing right now, or that you last experienced at work. We call these pushes. Do not polish the language. “My manager changes priorities every three days, and it’s getting exhausting” is more useful than “I want better leadership.” Unpack each one of these, and ask yourself “why” until you get to the root cause.

Then complete this sentence: I want my next chapter to give me…
List the desired outcomes you wish were true right now. We call these pulls. Again, make them concrete. “Control over when I do focused work” is more useful than “flexibility.”

Now circle the two or three pushes and two or three pulls that carry the most emotional weight. When you see the forces together, you can start to assemble what progress means for you, not for anyone else. For example, two people may both feel overburdened by new management, but one wants to join a more supportive team while the other is seeking more autonomy to work alone. Your unique combination of pushes and pulls forms the basis for your career quest, or the core motivation guiding your desire for change.
Below is an example of how this might look for someone seeking a new role:

2. What career quest am I on?
When you are seriously considering a job change, or when change is forced upon you, it’s easy to label and hold onto your most immediate feeling, whether that’s burnout, the excitement of something new, frustration, or disrespect. But underlying these emotions, less-obvious and subconscious factors are working together in a unique combination to animate your core motivation for change. This is your career quest.
Your quest for progress should inform every aspect of your job search, but most people skip this diagnosis and go directly to job boards, answer the recruiter’s call, or ask their network about job openings. They are halfway out the door before deciding what they even need this move to accomplish.
For example, I once coached an individual who was frustrated by the lack of leadership opportunities in his product role at a large tech company. When he was recruited to lead and grow the analytics function at a nearby startup, he felt excited and flattered to finally have the opportunity to grow a team.
But as we explored other pushes and pulls acting on him, a more nuanced story emerged. Despite the lack of leadership opportunities, he fundamentally liked his job. He was also in the middle of renovating his home, he wanted to be able to spend more time with his two young kids, and he wasn’t all that excited about leaving product for analytics.
The new role solved his most immediate and apparent problem, but it wouldn’t offer him the progress he needed both personally and professionally.
In our work with professionals looking to make a change, we have identified four common quests for progress that emerge again and again.
These quests are not mutually exclusive; you can be on multiple quests simultaneously, though one usually dominates. Even if you have been laid off and the immediate goal is “I need a job,” reflecting on these quests can help you decide which opportunities deserve your attention, and which you can avoid.
Quest 1: Get out
You have hit a wall you cannot fix from where you stand. Something about the manager, culture, leadership, or environment has made it hard to succeed or remain healthy. The dominant feeling is escape, and the desire to get out is usually quick, not something you stew on for months at a time.
Common pushes:
Feeling disrespected or not trusted to do great work
Working for a manager who is wearing you down
Losing trust or respect in leadership and/or your peers
Not seeing a place to grow in your current organization
Common pulls:
The pulls are often vague: a fresh start, a healthier environment, or simply “anywhere but here.”
When someone is looking to get out, they often accept the first available escape but run the risk of landing in the same conditions at a different company.
Quest 2: Regain control
Work has swallowed too much of your life, even if you still enjoy the work itself.
This quest often follows a change outside work: a new child, caregiving responsibilities, a health issue, or a shift in what you want your life to look like. It can also emerge when a previously manageable role becomes chaotic, or when the way your manager or company leadership is running things no longer works for you.
Common pushes:
Feeling worn down by management
Work is dominating your life and you’re starting to make sacrifices
Unpredictable demands, or feeling challenged beyond your ability
Little control over your schedule or priorities
A workload that no longer feels sustainable
Common pulls:
More time to spend with others
A job location that fits better into your personal life
An employer who properly values your experience and credentials
A scope of responsibility you can sustain
Quest 3: Regain alignment
Your job has drifted away from what you do best, what you value, or what you originally agreed to do. You may still be performing well. In some cases, that is part of the problem: you have become useful for work that does not fit you, and you don’t feel respected.
Common pushes:
Being underused or miscast
Watching your responsibilities move away from your strengths
A growing gap between your values and the company’s
Feeling unchallenged or bored
Not seeing a clear place to grow inside the organization
Common pulls:
Work that uses your full capabilities
Greater alignment with your values
Recognition that matches your contribution
A role built around the things you do unusually well
Quest 4: Take the next step
You have completed something meaningful, mastered the role, or reached a point where the work no longer stretches you. Alternatively, you’ve hit a personal milestone (baby, move, etc.) and want a change. You are not necessarily unhappy. You are simply ready to be challenged and get the support you need to grow.
Common pushes:
Hitting a personal or professional milestone
Feeling unchallenged or bored
Not seeing a clear place to grow
Needing to provide more support for family or loved ones
Common pulls:
Feeling like a job is a clear step forward
Joining a tight-knit team you can count on
Developing new skills as part of a stepping stone to something else
A quick quest diagnostic
Finish this sentence: More than anything, I need my next move to…
Get me away from a situation I can no longer tolerate.
Give me control over my time, workload, or life again.
Let me do work that fits my strengths and values.
Give me a new challenge or chapter.
How you finish the sentence will not capture every part of your situation, but it will usually reveal which quest you may be on—and also help you label what you don’t need right now.
3. Which work brings out my best?
Most professionals know their skills better than they know the conditions that allow them to do their best work. You take on responsibilities, become known for certain outcomes, develop valuable skills, but are often too busy doing the job to understand the circumstances you need to be successful and feel fulfilled.
Then a shiny title or compensation increase appears, and you accept a role that actually makes you miserable—an outcome common to ICs-turned-managers who realize too late how much they hate management.
You need to figure out what you need before you switch jobs (or are compelled to switch), not figure it out by switching. This is what building your energy profile is all about: it provides a blueprint for evaluating new opportunities, along with a starting point for questions you can ask a hiring manager or peer as you explore open roles.
Build your energy profile
To get started, grab some Post-it notes or spin up a Miro board, and make a simple timeline of roles you’ve held and the title, company, and duration for each role (including your current role if employed). If you want a pre-built template, we’ve got one here (opens in new tab). The steps below will show you how to fill this out, and I’ve included an example of the beginnings of my own energy profile:

Step 1: Audit your calendar
Pull up the past month of your work calendar and list what you actually did, hour by hour.
Do not use the language of your job description. Describe the activity:
Collaborative planning meeting
Individual research
Customer call
Writing a strategy document
To help you through this, you can integrate your calendar with an AI agent of your choice (via a simple connection or MCP) and use this simple prompt:
“For the past month, make a list of core meetings and time blocks on my calendar and ask me 1-2 questions about each to uncover what I actually did during those blocks of time. For example, if you see a ‘team meeting,’ ask me briefly what my role was and how I contributed. Then produce a list of the 8-10 core activities in my work life.”
Step 2: List your energizers
Which tasks energized you?
Look for work where you lost track of time, volunteered extra effort, or kept thinking after the meeting ended. Include the tasks that left you with more energy afterward.
Step 3: List your drainers
Which tasks did you avoid, postpone, rush through, or perform adequately just to get them over with?
Include work you are good at but dislike. Competence and energy are not the same thing. Many careers get built around things a person does well but does not want to keep doing.
Step 4: Repeat the exercise across previous jobs
Review your last job, then the one before that. You can’t go hour by hour, but for each role there were likely six to eight core responsibilities or tasks you engaged in on a regular basis.
As you complete this, you will begin to see a history of your career written in the language of energy instead of titles or responsibilities.
Step 5: Identify themes among your energizers and drainers
Revisit the activities you collected in the last step and see if you can identify broader themes or clusters that emerge from tasks that energize and drain you. As you do this, clarity is key. “Working with others” is not a clear theme. Neither is “heads-down work.” Working with whom? On what? Under which conditions? Similarly, “office politics” is not a clear theme for what drains you. What relationship dynamics are problematic? What decision-making processes don’t work for you?
To help you do this, you can ask questions like:
What is this more like?
What is this less like?
Which conditions need to be present?
Below is an example of unpacking a theme that emerged when I built my own energy profile: “environments that allow me to become an expert at the intersection of people and technology.”

As your themes begin to emerge, you’ll realize where you shine, where you check out, and what you want out of your next role. This is the foundational work necessary to begin prototyping potential opportunities.
4. What possible moves should I explore?
Coverage caveat: no prior-brief text is included, so exclusion against previously covered topics cannot be verified. The ranking below is therefore source-intrinsic.
1. Read first: “Execution Map”
This is the strongest genuinely new PM-practice candidate: it explicitly names a new software primitive, supplies a construction method, links to an immediately usable LLM skill, and demonstrates a PM operating loop.
- Read exactly: L41–L59. The post distinguishes ordinary workflow abstractions from the “meta work” of keeping individual steps moving, then proposes an execution map representing the work a person must do to complete a workflow; it argues that context-aware LLMs can build and maintain these maps.
- Then read: L87–L105. This is the reusable framework: for every workflow node, identify approvers, required proof of completion, communications needed to start the next step, dependencies, and follow-up timing; classify requirements as answers or evidence.
- Tool/action passage: L165–L181. The skill accepts a workflow diagram, summary, or knowledge-base links; asks clarifying questions; produces Graphviz plus a text summary; and can support either personal productivity or a formal product feature.
- Optional PM implementation: L183–L193 shows a concrete loop using maps for up to five initiatives, daily Claude-generated to-dos, end-of-day updates, and manager communication.
2. Read second: generated-learning MVP quality/cost decision
This is a useful product decision under uncertainty, but not a validated framework. The builder weighs expensive frontier-model generation against cheaper models that may feel shallow, and considers a mixed pipeline in which the expensive model plans or reviews—or is reserved for the first experience—while rejecting both premature margin optimization and validation of a weaker product. The supplied passage ends with the author asking others where to draw the line, so frame it as an open decision heuristic rather than a proven prescription. Read exactly: L3–L15.
3. Read third: Miro versus FigJam field decision
This is a compact, actionable discovery-tool comparison. FigJam is reported to work best when discovery starts with design, while Miro supports broader cross-functional discovery through interview notes, affinity mapping, workflows, voting, and a decision log; the tradeoff is Miro sprawl versus FigJam’s fragmented context once work extends beyond screen design. Because the author closes by asking where teams draw the line and reports no final rule or outcome, use it as an evidence-based field note, not a new framework. Read exactly: L5–L13.
4. Optional lightweight tool: strategy prompts activity
The source offers a directly usable team activity and gives its governing test: strategy should contain propositions that challenge assumptions, and the activity should be tested in multiplayer mode. Read exactly: L9–L11. It is actionable but too lightly specified to displace the Execution Map in the core digest.
Adjacent, not core PM practice: career-navigation framework
Lenny’s guide presents a substantial repeatable system—six questions plus exercises and tools—but it is career navigation rather than product-management practice. If a PM-career item is wanted, the smallest useful passages are the pushes/pulls progress exercise at L63–L77 and the energy-profile method: calendar audit, energizers/drainers, and theme extraction at L223–L251 and L259–L275. Aakash Gupta’s and Shreyas Doshi’s items are narrower inbound-job-search tactics, so exclude them from the core PM digest unless career advice is explicitly in scope.
- Optimize for progress rather than a promotion ladder. AI is redrawing job boundaries and day-to-day responsibilities, making a repeatable process for identifying the problems, people, and environments where you do your best work more durable than following a fixed title path. The career-navigation process applies a product lens—treating the professional as the customer and the next career move as the product—and asks six questions covering desired progress, the motivating quest, best-fit work, possible moves, trade-offs, and whether the need can be met without leaving. Progress is contextual: it may mean autonomy, flexibility, recognition, or stability, and can be a lateral move or apparent step back if it solves the most important problem in the person’s life.
- Diagnose the move with pushes, pulls, and a career quest before evaluating openings. Write the concrete frictions driving a change, ask “why” until reaching root causes, list specific desired outcomes, then circle the two or three most emotionally significant pushes and pulls; their combination defines the career quest. The four recurring quests are get out of a damaging environment, regain control over time and workload, regain alignment with strengths and values, and take the next step toward challenge and growth. Completing “More than anything, I need my next move to…” helps identify the dominant quest and clarify which opportunities to avoid.
- Build an energy profile before switching roles. Map prior roles, audit the past month of calendar activity hour by hour, and describe actual work rather than job-description labels; an AI agent can help interview the worker about calendar blocks and produce the 8–10 core activities. Classify activities as energizers or drainers, repeat the exercise across earlier jobs, and turn patterns into specific conditions—for example, who you work with, what you work on, and which decision-making dynamics are present—rather than vague labels such as “working with others.” The resulting profile provides a basis for evaluating opportunities and questioning hiring managers or peers before accepting a role.
- A product-career example shows why title and scope are insufficient filters. A product professional at a large technology company pursued a startup role leading analytics to solve an apparent lack of leadership opportunity, but the deeper diagnosis showed that he liked product, wanted more time with his young children during a home renovation, and was not excited about leaving product; the new role solved the immediate problem without providing the progress he needed personally or professionally.